Research Of Mechanical Products' PIS

Since joined WTO, Chinese economy has being gradually realizing the opening to the outside. The keen competition from the overseas enterprises in electrical appliances,mobile phone,computer and automobile, makes the domestic companies know the strength of industrial design. With the lead of domestic first-class companies, such as Haire,Hisense,Lenovo,Konka, industrial design has been introduced into the development and design of the new product .In these industries: television, air conditioning and computer, Our Enterprises have got rid of the disadvantageous lasting many years, and became the absolute force in the market. But in another big market: the industrial product market, the domestic enterprises have been still surrounded by the abroad's. Taking advantage of the experience of the electrical appliances enterprise, promoting product identity and the brand identity are the best road of the industrial enterprises loosing the difficult position.PIS is a set identity design system which establishes in the CIS foundation. Concretely, PIS is a integral product business strategy, which can visualize,standardize,systematize the product identity through the certain visual identity design, and give people the unanimous identification and values. PI consists of the idea identity such as enterprise idea,brand idea, the product synthesis external performance guided by the idea identity. Speaking of machinery product, because it faces to the specialized market, greatly differences from the consumable , has own characteristic and request, its product identity design needs to pointed carry out.Firstly, this article introduces the design characteristic of the machinery product and the elementary knowledge of product identity system. Then, it emphasizes the establishment and implementation of the machinery product identity system. Finally, through the concretedesign example ------the product identity design of, it proposes the key point and thecorresponding method of this kind of product design, The theory union reality, turns the product identity system into the actual operational instruction theory.