Research On The Theme Hotel In The View Of Folk

With the development of economy and the improvement of the living standard of people, tourism has become an important kind of pastime since the reform and opening up especially in recent decade. At the same time, the improvement of living conditions and the increase of leisure time promoted the upgrade of tourism industry-sightseeing tour to leisure tourism. Compared with sightseeing tour, leisure tourism pays more attention to experience process. Long-time stay makes the hotel an important part of leisure tourism system.Compared with the traditional hotel, hotel in the system of leisure tourism should not only meet the needs of tourists live, but also display the local culture characteristics to visitors and provide tourists the experience of the service of characteristic culture. While attention to culture and cultural experience are the characteristics of theme hotel. Theme hotel highlights the characteristics and regional of culture, while folk culture is the core of culture.Based on the perspective of folk custom, this thesis analyzes of theme hotel. From the application of folk culture in the theme hotel and theme hotel’s the promotion and propaganda of the folk culture, the author has a deep analysis into the theme hotels from positive and negative aspects.Theme hotel summarizes and sublimates regional folk custom culture. It closes to the life of the masses and it also transforms the culture which is full of history into living culture. As a "talking building", theme hotel provides customers with real experience. It not only opens up a new way for tourism, but also plays an important role in the protection and promotion of the traditional culture.