Research On Marketing Concept Of Tourism Area Plan

The famous managerialist Peter Druker ever said:marketing aim is to make the sale of redundant. The marketing aim lies in a profound knowledge to understand their customers, in order that the product or service can entirely meet their needs for the product'sell-promoting. The ideal marketing process creates the customers who have ready purchased and the rest of the matter is for the customers how to get the product or service conveniently.Tour areas'planning process is not only the process of tour production but also the product marketing process. The tour areas should accord with the rules and features of the general commodities. The elderly tour areas'planning makes more use of resources, based on market'guidance in planning and design. Even if there are some contents of relevant marketing planning, also focused on the "selling" of the sales. This paper has little common with other studies, the marketing has focused on "pursuing", and also the marketing concept, and processes, methodologies and theories are introduced into the tour areas'planning process.Firstly, This essay studies fully the marketing concepts, contents and procedures and related theories, and the tour areas planning is be intensively dissected. What's more, it gives a comparative analysis between marketing and tour areas'planning. With reference to the contents of the tour areas'planning, it summarizes the four basic concept corresponding to the marketing that the market, production, dissemination and consumers. Secondly, it expands the methods that the marketing'four basic concepts applied to the travel section planning'process, and creates the four modules that an early diagnosis of tour areas'planning for market'guidance; the location and layout of tour areas'planning at the core of products; the scenic design of tour areas'planning by means of communication; the service and facilities of the tour areas at the foundation of customers. Thirdly, it starts with the marketing process and the related theory, and come up with the technique route of the tour areas'planning, and the Travel plan for the support of the security measures and strategies. Lastly, according to the real examples(the essential design of tour areas'planning in the old lotus river'open coal pit), it verifies the feasibility of this research'way in the process of the tour areas'planningThis article is based on the marketing concept and the doctrine of tour areas' construction, searches out the modes, methods, and tactics that based on salesmanship, for today's social development and the tour areas'planning of the market'economy. It is so that the process of tour areas'planning will connect with and be in agreement with the marketing'concept. The practice has proved to that the entire possibility and necessity that the marketing'concept applies to the process of the tour areas'planning.