Design Management In Brand Communication Application

With the rapid growth of China's design industry, and business trends in the management of diversity, promote and develop the design and management of industrial fields. Design Management as a comprehensive cross-disciplinary, integrated design and management as one of the theoretical basis, in the process of production and business development and brand communication and is widely used, has become a hot research today, especially the designers proposed a new subject, and our own brand in the current competitive international market environment, the application of design management is particularly important and urgent.This article from the conceptual basis of design and management and its related links start to aesthetics, Art, Design and management of the relevant theory, design and management from the start the basic concept, design management and brand communications for both analysis of different disciplines. In the preliminary study, based on the design and management of the future in our own brand of innovation and the application and prospects. Are some of the specific content areas of design management, design of the role of significance. Expand article mainly discusses the four levels:First, the basic design concept, introduced today's increasingly competitive international market environment for this particular application, widely used design concepts and research importance.Secondly, the introduction of the management development and a summary of the content, and its classification. Analyzes the different perspectives of managers and designers, and management activities associated with design activities under the application of some of the characteristics of links.Again, the above two-part study, leads to the urgency of the application of design management. From the origin of the concept of a design management research, formation and development of brand communication in the role and significance in a study of three applications.Finally, Combined with the results, based on the analysis by investigating the spread of the means of corporate brand, market demand and consumption from the psychoanalytic point of view, the importance of design management and feasibility study. Proposed design and management of specific trends.This paper attempts to design and management of interrelated, combining with the designers and managers of different things for a particular point of view, feel and design activities in connection with the management activities of business development and brand communication design tips and essential management importance. Later, the researchers hope to provide some of the more extensive and more structured data preparation and theoretical guidance, which is the study and counted as theoretical significance.