The Study Of Lithium-ion Power Battery Business Development Strategy

Energy and Environment is a major event of peple's livelihod,in the world, as a strategic resource of oil is shrinking.On global warming, deterioration of the ecological environment, conventional energy resources and environmental pollution,especially in China, in 2009 has replaced the United States as the most automobi le production and consumption situation.countries,especially the Chinese government to developing clean energy widely is very importance.As entered the car popularization period in our country,it will increasingly serious energy cri sis situation. Lithium-ion secondary battery as a new energy, began from 1990 by sony company, gained rapidly development.Over the past few years,as the main driving force for electric vehicles,All experts agreed that the second power Lithium-ion battery is the most practicable.In China,state for new energy vehicles policy is very clear.as the new energy,automotive key components is Lithium-ion power battery, Even the Bank of China has already signaled, it support the development of lithium-ion battery industry.With the improvement of the living standards of the community, economic levels and consumption power of people has been improving, people's cultural ]evel has been enhanced.at the same time,due to the pollution of the environment in recent years causing harm to humans, making the people's awareness of the environmental protection stronger, therefore calls for using green energy is increasing, and for green products more acceptable.Lithium-ion battery does not contain lead, cadmium and other heavy metals, and pollution to the environment is very small,and more light and durable than other batteries.The development of lithium-ion battery industry is the trend of the times. Industrial policy on china's development of lithium-ion Battery Environmental advantage and raw material resources, human resources, and so on.Of course, there are lithium ion batteries in costs and prices in the disadvantages country's inadequate support for the consumer level,the national efforts to organize and coordinate industry is not enough and disadvantages of technology industrialization of the lack of experience.in 2003 A enterprise was set up to focus on the production of lithium ion battery research and development.This paper from the national policies,trade environment, Lithium-ion power battery technology and politics, economy and culture, climate and other environmental impact and analysis of the competitiveness, the view field of electric bicycles and electric tools are the lithium ion battery niche market, using performance in this field and performance of electric vehicle products have similarities, Has A business in a few years, in these two fields in the production of the product can be accumulated a lot of experience of other competitors without conditions. You can enable A company to have more fully into the conditions for electric vehicles for lithium-ion power battery market.The authors concluded that A enterprise development strategy is to insist on electric bicycles and electric tools for lithium-ion batteries on the basis of the niche market strategy of concentration of lithium ion batteries. For access to electric vehicles for Lithium-ion power battery market made all the preparations.