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A Study On Spatial Layout Of Hangzhou Teahouses

Posted on:2012-09-28Degree:MasterType:Thesis
Country:ChinaCandidate:X ChenFull Text:PDF
GTID:2131330335965369Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
Teahouse as a recreational site in China has gone through a thousand years of history, with the modern city leisure industry gradually on the rise, it restores vitality again. As the Chinese tea capital, teahouse industry in Hangzhou is showing rapid and stable development momentum, not only has a unique price of self-help business model, but also has established the only Teahourse Association in China. By studying the spatial layout of teahourse in Hangzhou, its rules, and the operating characteristics of teahouse in different locations, this paper aims to offer the reference of location choice for hangzhou teahouse,in order to improve its service, innovation, and management level.The author takes the spatial layout of Hangzhou teahouses as the research subjects, by time and space analysis for two lines, focusing on the use of comparative analysis and field research method, summarizes the rules of teahouse spatial layout in Hangzhou, and its operating characteristics in different location,then figures out the problems on spatial layout and management, finally puts forword the optimization suggestions.Reserch content and conclusions of this study are the following four points:Firstly, sorting out the evolution history on spatial layout of Hangzhou teahouse,then divided into three stages:before the late 19th century, teahouses in hangzhou are mainly in the city commercial districts and scenic spots, from the early 20th century to the 80s,its space began to expand to the water and land hubs,New City districts, after the 90s in 20th centuiy,its space expanded to the southwest suburb in Hangzhou.Secondly, teahouse industry in Hangzhou is gradually growing at precent stage.according to the teahouse location and its operating characteristics, such as scale of operation, service item, business style, consumption levels, it can be divided into three main types::suburban "farm teahouse", lake and hill "scenic teahouse", downtown "urban teahouse."Thirdly, currently, the overall spatial layout of Hangzhou teahouse presents a "one circle two regions and three zones" pattern:"one circle" means suburb farm teahouse distribution circle, "two regions" means lake and hill teahouse distribution region, "Three zones" means downtown urban teahouse distribution zone.Fourthly, from the two angles of general layout and inner regions' layout, this paper summarizes the rules of the teahouse spatial layout in Hangzhou, and sums up the five factors which impact them, namely, historical and cultural factors, tourism resources factors, transportation convenience fators, industry cluster effect, policy factors and so on.Fifthly, based on the field research,this paper analyse the four types of business indicators, and sums up the operating characteristic n Hangzhou teahouse in different geographical characteristics and the operating characteristics of teahouse in different locations, this paper aims to offer the reference of location choice for hangzhou teahouse and the factors which effect them,then put forwords the optimization suggestions from three angles,namely, government departments,teahouse industry and teahouse itself.
Keywords/Search Tags:Teahouse, Spatial Layout, Operating characteristics, Factors, Hangzhou
PDF Full Text Request
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