| China is the largest producer of business wear in the world, which is also the largest potential consumer in the future. As one part of the world economy, China's accession to WTO, corporate image to the rapid development of construction projects. Business wear as a symbol, especially, an image of the symbol, directly reflect the enterprise industry's overall strength. Now for the bank managers in terms of competitiveness, quality of service has not been just stop at the bank's management of the narrow level. The corporate culture or a corporate image, which is reflected by apparel symbol representation, is an important means to shape the corporate culture, forms, and the banking sector development of a strong momentum. Commercial Bank of corporate culture as the embodiment of business wear is the most important subject, which need to be paid greater attention.In this paper, I use of the documentary evidence, expert opinion, natural observation, investigation and analysis, multivariate statistical comparative analysis, and other methods to demonstrate it. Context of this article is mainly about:Present business development and business wear in China is being analysis; Analysis of Business Professional Dress Culture entrepreneurial spirit with banks; Business representative for the bank to conduct business wear including occupational environment, labor intensity, nature of work, dress the psychological needs of market research; Through market research analyzed the existing problems in a commercial banking business wear, make recommendations for improvement, and in accordance with bank staff in different positions, from the style, fabric, color, accessories and so on, concrete design specifications are summarized; Commercial business wear design development trend forecast. |