The Research Of Women's Underwear Design Based On Customer's Emotional Needs

With the times' continuous development and changes,people's demand of the High-quality underwear is growing,they are not only request the underwear met the functional requirements, but also pay more attention to pursuit the spiritual needs of the underwear. Human emotions theory and emotional design theory has been widely applied and has achieved good results, and guided practice effectively, but in fashion design, in particular women's underwear design has not yet attracted sufficient attention. In view of this situation, this article from view of fashion design, based on consumer emotional appeal, set emotion theory into the design of women's underwear,to attempt to explore a kind of to meet the emotional needs of consumers for the purpose of women's underwear design methods.The main contents of this article include:(1)summarizes the status of women's underwear design, through compared domestic and foreign lingerie brands, analysis of the domestic women's underwear brand strengths and weaknesses, in this based,analysis viable and the value of set the emotional needs of the consumer into the design of women's underwear;(2)Analysis of closely related with this women's feelings, emotional needs, and research results about emotional design in the design application, combing the emotional needs of the main research contents, dimensions, methods, ideas and conclusions. Consumption of women's underwear in the emotional needs have been defined, analysis of women's underwear consumption level of the emotional needs, revealing lingerie design and the relationship between the emotional needs;(3)Based on classification of emotion theory, through analysis the human cognitive structure, women's apparel consumer behavior and social psychological characteristics summary impaction factors of women's underwear on the consumption of the three dimensions of emotional needs, including Analysis of external factors and internal factors;(4) Proposed three levels for the emotional needs of women's underwear design methods:instinctive level of women's underwear design methods, behavioral level of women's underwear design method, reflection levels of women's underwear design methods, as well as the progressive relationship between the three levels.Explained through a case analysis of three-level design methods and means;(5)For the design of theoretical research practice and exploration. For the target market defined target consumer group-young women's underwear, through the underwear brand store for nearly a year of internship, investigated the emotional impact of the target consumer demand for lifestyle, personality characteristics, propensity to consume, popularity-aware to conduct in-depth interviews and so on, to define their emotional needs. On this basis, through forms of analysis, comparison and classification,and emotional needs of consumers lingerie variance analysis and segmentation, and sub-populations after the analysis of consumer preferences, based on analysis of consumer preferences, and preceding part of the text, combined with women's underwear design characteristics, practice and exploration women's underwear design about conducting into consumer emotional need.