| With the rapid and steady development in the 21th century, China has became the world's second largest economy and Luxury market, which are witnessing the fastest rise and greatest potential. However, there is still no China's domestic brand in the luxury clothing market. China's domestic luxury brand are faced to a excellent development chance from the global economic, social and cultural points of view when the new luxury time is on the corner. In order to create China's domestic luxury brand, fashion design is a essential factor. It is one of the major challenges in the development of China's domestic luxury brand to make designs meet the aesthetic need of apparel consumers in the new luxury time, which is just the purpose of this study.In this study, Characteristics of the new luxury time, new luxury clothing and apparel consumers will be elaborated. Traditional luxury fashion and new luxury fashion will be differentiated and contrasted. It will also trace the history of new luxury fashion brand in oversea country and the evolvement of luxury in China.This study will focus on some design methods of luxury fashion brand to meet the market in the new luxury time for the purpose of finding out the current situation of Chinese new luxury market, as well as preferences and requirement of Chinese luxury apparel consumers who has been questionnaire surveyed, design elements will be classified and analyzed in this study.The result this study will enlighten the design of China's domestic luxury fashion brand, which will be reflected in the following aspects. Significance study on new luxury fashion design will be stressed. Rational and systematical design will be more emphasized than the strong aesthetic foundation. Fashion design should be based on the apparel consumers with distinct places, ages, sex and needs, as well as the particular brand positioning. Luxury clothing in the new luxury time is different from the traditional one, which will reduce environmental damage and waste of resources as much as possible, with product quality maintained and high aesthetic situation.Hoping that this study will provide some helpful suggestion on luxury design for the take-off of Chinese fashion industry with the coming of new luxury time。... |
