Research On Beijing Women's Market Monitoring System For Color Application

With the chance of Beijing 2008 Olympics, Beijing had advanced the stratagem idea which was to build"The World Fashion City". In order to implement this future target, first of all, we should realize the actuality of Beijing costume industry exactly and wholly. But now around our native market, there are some lacks of the professional color application survey and the longtime controlling system in costume market. The most creative point of this study is initiating the costume color survey and controlling system of city costume market in China."There is no voice if no survey", so the emphasis of this study is researching the Beijing's women costume color in costume market, through surveying, analyzing and contrasting, I conclude some color application characters of some typical brands for surveying; analyze the influencing factors of costume color application; at last sum up some universal elements and rules of costume color application with Natural Colour System in costume market. So as to provide the important guiding opinions and supporting theory, which can help company frame colors of new costume products, fashion trend and forecasting organizations research the fashion color forecasting, and also can help build and develop Beijing costume industry; and offset the weakness which lack surveying and analyzing in color application in Chinese costume industry for long time.