Effects Of Business Model On Rural Industry Convergence Enterprise Performance

With the continuous advancement of rural industry convergence,the era of“independent” business operations has become a thing of the past,and the business organizations that will face the development of industrial integration will face,which is called rural industry convergence enterprise.The rise of rural industry convergence enterprises provides an opportunity for agricultural enterprises to break through the original industrial boundaries and further enhance their competitive advantages.However,due to a single operating structure,extensive management,weak operating capacity,and lack of innovation capability,the performance of rural industry convergence enterprise is not significantly improved.As the most promising form of performance improvement,the business model has played an important role in the development and expansion of enterprises and the strategic transformation of mature companies,that has received extensive attention from the academic community and the business community.Looking at the current research on business models,it can be found that although these studies have identified the direct impact of business models on business performance,how the impact of business models and corporate performance mechanisms remains to be further opened.On this background,the research applies rural industry convergence enterprise as the research objects,and based on the detailed review of existing literature,adopts case study and the statistical test method to carry out.The paper starts from the rural industry convergence enterprise performance improvement mechanism,and divides into two research contents of work surrounding the core concept of business model:(1)Research content 1: In the context of rura industrial convergence,to explore the “antecedents” of business models’ formation and the “consequences”of the impact on the convergence enterprises performance.Specifically divided into two sub-studies,sub-study 1: through case studies,we explore the factors that influence the business model;sub-study 2: using the methods of literature review and empirical test,to verify the impact of business model on the convergence enterprises performance.(2)Research content 2: mediating and moderating effect of business model and convergence enterprises performance(mechanism of action).Specifically divided into two sub-studies,sub-study 1: research on mediating effect of resources intergration;sub-study 2: research on moderating effect of interactive guide.Through the development of the proposition research above,this study draws the following main conclusions:1.First of all,through the method of case study and analysis,it is explored that there are three factors influencing the business model of convergence enterprises: customer demand,cooperation and sharing and green entrepreneurial spirit.Then,using the method of empirical analysis,it is concluded that customer demand has a significant positive impact on all dimensions of business model;cooperative sharing also has a significant positive impact on all dimensions of the business model;green entrepreneurial spirit has a significant positive impact on the value acquisition dimension;but the impact on value proposition,value creation and value delivery is not significant.2.Business model has played a significant positive role in convergence enterprises performance.According to the relevant literature,the business model is divided into four dimensions: value proposition,value creation,value delivery and value acquisition;convergence enterprises performance is divided into three dimensions: economic performance,social performance and environmental performance.Among them,The salient effects are not supported,that is about value propositions on economic performance and environmental performance,value creation to economic performance,value delivery to social performance.Value creation has played a significant negative effect on social performance.In addition,the positive influence among other dimensions has been supported.3.Resource integration plays an mediating effect in the relationship between business model and performance.According to the relevant literature,it is divided into two dimensions: resource building and resource utilization.Empirical analysis shows that resource building plays a part of mediating effect in the relationship between value acquisition and the integration of convergence enterprises performance;resource utilization plays a partial mediating effect in the relationship between value creation and environmental performance;resource utilization plays a partial mediating effect in value acquisition and economic and environmental performance.4.Interactive orientation plays a moderating effect in the mechanism of the business model on the integration of firm performance.According to the relevant literature,the interactive guidance is divided into four dimensions: customer concept,interactive response ability,customer authorization and customer value management.And using the method of multiple regression analysis,it draws the more attention to the concept of customers,the weaker the positive influence of value proposition on social performance;the more empowered customer authorization,the stronger the positive impact of value creation on economic performance and environmental performance;The more accurate customer value management,the weaker the positive impact of value acquisition on social performance.Based on the above research,this article mainly carries out innovative research and contributions in the following two aspects:1.From a new perspective,this paper discusses the promotion mechanism of rural industry convergence enterprise performance.The business model,as a logic for the enterprise to create value,has in-depth anatomy of the process of corporate performance improvement.This paper introduces the business model theory to make in-depth exploration of the process,which provides an important theoretical basis for the improvement of the rural industry convergence enterprise performance.2.From the perspective of the new business model composition,demonstrate the relationship between business models and corporate performance.This article takes the rural industry convergence enterprise as the research object,and discusses the relationship with the enterprise performance from the four dimensions of value proposition,value creation,value delivery and value acquisition.The use of relevant data to demonstrate the impact relationship between each other has effectively promoted in-depth research in this field.