The Deviation And Driving Force Of Pro-environemental Behaviors On The Perspective Of Policy Incentive And Cultural Influence

The principal contradiction facing Chinese society has evolved,which what we now face is the contradiction between unbalanced and inadequate development and the people’s ever-growing needs for a better life.People’s yearning for a better life is not only material but also spiritual.As the snow-balling urgency of environment problem in the process of economic and social development,what factors influence the proenvironmental behavior of individuals and enterprises in social activities? How these factors work? How much effects would these factors exert? To answer these questions,this dissertation carried out in depth analysis and comparison of different proenvironmental behaviors of individuals and enterprises,realizing diversification of research subject.Targeting pro-environmental behaviors through data mining,studies regarding the theoretical literature of the relationship between pro-environmental awareness and behavior,individual’s behavior pattern and its factors are discussed.The results illustrate that policy incentives and cultural impact in social norms exert an effect on pro-environmental behaviors,and also suggest approaches to identify cultural factors that promote pro-environmental behaviors of both individuals and firms.On the individual level,this dissertation explored the relationship between proenvironmental awareness and pro-environmental behaviors of different participants in the micro-society based on an experiment conducted at a university in Tianjin.The study found that besides the internal factors(pro-environmental values,attitudes and knowledge),external factors in terms of policy incentives and cultural norms had a significant influence on individual behavior.Speaking of measuring policy impact,less attention has been given to the broader question as to how policy functions in dealing with the threats long term from environmental changes on the individuals and companies.The prominent empirical approach for evaluating policy mechanism has been case-focused research.This dissertation took Baidu Index to measure public concern for environment problem and studied the correlation between impairment in enterprises and public concern using the regression analysis to examine the difference before and after the 18 th National Congress of the Communist Party of China.Findings are intended to better understand how policy can be enhanced.The study found that public pro-environmental awareness arousal was the catalyst of the policy function.To test the cultural factors,this dissertation explored the correlation between cultural factor based on Hofstede(1991)and ESG reports of enterprises in various countries.Power distance,individualism and long-term orientation had a significant influence on corporate pro-environmental behavior.The dissertation has contributed to several aspects:(1)in a micro-society case study,delve deeply into the internal and external factors of pro-environmental behaviors by different groups of participants and offer insights for the possible mechanism and management methods.(2)policy impact is not only proposed but also through public attention arousal which is easily overlooked.(3)the correlation between culture and environmental behavior in different countries provides the refining key points to proenvironmental behavior.This study synthesizes and expands on existing research and practice in factors of pro-environmental behaviors and sets the scene for future approaches in the emerging area of the driving force of environmental behavior.It also gives methodological pathways and perspectives for decision makers to identify properties of environmental protection.