Research On Network Effect,Factor Allocation And Governance Of Sharing Economy

In the era of “hyperlink” pan-Internet,the new integration of communications,energy and transportation has accelerated the growth and transformation of the Sharing Economy.As an important part of the new economy,the sharing economy is developing rapidly,and the sharing economy model is also constantly innovating,but it has not been smooth sailing,which has caused a series of problems such as lack of integrity,disorderly competition,and regulatory difficulties.On the whole,the practical development of the sharing economy is faster than theoretical research.Many scholars have studied the sharing economy from the perspective of different disciplines,but there is still no theoretical system,especially the key to the success of the sharing economy,the optimal allocation of sharing economy production factors,and the governance issues in the process of legalization are still insufficient.Therefore,under the background of the new era with high-quality development as the theme,it is of great practical significance to explore the internal mechanism of the success of the sharing economy and promote the standardized and orderly development of the sharing economy and high-quality development.This article uses a combination of theoretical research and empirical research,qualitative analysis and quantitative analysis to carry out research.According to the development status and stage characteristics of the sharing economy,following the research line of “What is the essence of the sharing economy-the key to the success of the sharing economy-the foundation for the success of the sharing economy-the foundation of the success of the sharing economy”,the focus is on why the sharing economy is successful Successfully carried out analysis and discussion,based on grasping the essential attributes of the sharing economy,starting from the network effect of the sharing economy,studying the network effect of the key factors for the success of the sharing economy,revealing the driving factors that affect the sharing economy to exert the network effect;on this basis,Further study the basis for the success of the sharing economy,discuss how the sharing economy platform allocates idle human and material production factors,and improve the efficiency of sharing economy resource allocation;finally,on the basis of a deep understanding of the nature of the sharing economy,the successful legalization and institutional entrepreneurship of the sharing economy And conduct research on governance mechanisms,and study the nature of the game among enterprises,governments,and users of the sharing economy platform.According to the research ideas and content,the following research conclusions are drawn:First,the operating model of the sharing economy mainly adopts the platform economy model,which is essentially a network platform economy.Network effects are the key to the success of the sharing economy platform operating model.The structural characteristics of social networks and the platform subsidy mechanism are important factors that affect the network effect of the sharing economy platform.The density and centrality of social networks in the characteristics of social networks have a positive impact on the network effects of sharing economy platforms.The scale of social networks has no significant impact on the network effects of sharing economy platforms.In addition,the scale of the platform also has a positive impact on the network effect of the sharing economy platform.The relationship strength of social networks has strong contextual value,and strong social network strength can strengthen the influence of the two variables,the structural characteristics of social networks and the subsidy mechanism,on the network effects of sharing platform companies,that is,the strength of social network relationships is positive.Regulation effect.Second,the sharing economy platform is composed of sharing economy components and platform economy components.Among them,the sharing economy component corresponds to the sharing economy,and the purpose is to share costs;the platform economy component corresponds to the operating economy,and the purpose is to obtain profits.In the sharing economy,the platform economy component and the sharing economy component are in a synergistic relationship,rather than an antagonistic relationship.The two empower each other,forming the inherent value creation and acquisition logic of the sharing economy,and jointly promote the expansion and strengthening of the sharing economy platform.Third,by constructing a production function model of the sharing economy and solving analysis,it is found that a win-win profit mechanism is the basic driving force for the development of the sharing economy.Under given conditions,there is a reasonable allocation of factors that maximizes the platform's benefits.The relevant stakeholders of the sharing economy will obtain different economic and social benefits due to the rational and effective allocation of factors,promote each other,and jointly promote the healthy development of the sharing economy.Fourth,the sharing economy is a new business and model.Actively exploring the legalization of the sharing economy and choosing an appropriate governance model is the key to ensuring the orderly development of the sharing economy and cultivating new momentum for economic development.The sharing economy is an institutional entrepreneurship in a dynamic and uncertain field,and the issue of legalization is one of the cores of the governance of the sharing economy.The issue of the legalization of the sharing economy(whose interests are moved)brings about the issue of governance of the sharing economy(the problem of gaming among stakeholders).The governance model of the sharing economy includes government governance model,platform company governance model and hybrid governance model.Whichever model is adopted,it is the result of a game between different stakeholders.Each model has its limitations and its scope of application.Fifth,the promotion strategy for the orderly development of the sharing economy:First,expand social networks and enhance platform network effects;second,make good use of the platform subsidy mechanism to promote the formation of an ecological business system;third,rationally allocate factor resources to promote industrial transformation and upgrading;fourth It is to strengthen government supervision and realize coordinated governance;the fifth is to strengthen the social responsibility of platform enterprises and promote the sound development of platform governance.According to the research results,the innovation achievements and research contributions of this article can be summarized in the following four points:First,this article constructs the theoretical analysis framework of “How the sharing economy succeeds-the key to the success of the sharing economy-the development basis for the success of the sharing economy-the governance means for the success of the sharing economy”,and deconstructs the connotation,operation mode,and network effects of the sharing economy Its influencing factors,factor allocation,regulatory governance and other issues provide an analysis framework for the in-depth deconstruction of the new business model of the sharing economy,expand the application scenarios of platform economic theory and social network theory,and enrich relevant literature.The second is based on social network theory and platform economic theory,using typical cases of Didi's behavior to study the structural characteristics of social networks(scale of social networks,density of social networks,centrality of social networks),platform subsidy mechanism,network relationship strength and sharing economy The relationship between platform network effects provides a certain reference value for the high-quality development of sharing economy platform companies.The third is to use the Cobb-Douglas production function to analyze the human and material elements of the sharing economy.Under given conditions,a reasonable allocation of elements maximizes the platform's revenue,and the relevant stakeholders of the sharing economy promote each other to jointly promote the benignness of the sharing economy.development of.It has certain guiding significance for the sharing behavior of enterprises and individuals,which is conducive to guiding enterprises to mobilize idle resources,reduce transaction costs,and match supply and demand for buyers and sellers with the fastest and highest efficiency.The fourth is based on stakeholder theory and governance theory,discusses the legalization of the sharing economy from the perspectives of stakeholders,institutional entrepreneurship,and legalization games,and analyzes the government governance model,platform company governance model,and hybrid governance model of the sharing economy..Using game theory methods,the limitations of each model and its scope of application are discussed,which provides new ideas for the regulation and governance of the sharing economy,and helps the country formulate relevant policies to promote the development of the sharing economy.