Optimization Of LBS Business Model In 5G Environment

5G provides a high-speed,low-latency,and high-bandwidth network environment,realizing "interconnection" in a wider range.The improvement of network performance promotes the transformation and upgrading of the location service industry,and at the same time puts forward new requirements for the innovative development of location-based services(LBS).In the environment of 5G and big data,new changes have taken place in the LBS industry structure and platform service model.In the increasingly complex network environment,LBS business model innovation is no longer limited to the optimization design of its marketing model,but a process of innovation and development in cooperation with participants related to the industry chain.Applying the theory of collaborative innovation to research on the optimized design schemes of technology,management,and legislation related to location services,and to establish an ecosystem in which all participants interact and win-win is the main task at present.The academic research on LBS-related theories has also produced new results,and how to optimize the business model of location services has become one of the new research hotspots.However,at present,scholars have not formed a unified understanding of the new changes brought about by 5G commercialization.The relevant research conclusions are relatively scattered,there is no clear development idea for the LBS business model and its ecosystem optimization.The existing research results are lagging behind the development of the current Internet market.How to carry out the optimization design of the LBS business model in 5G environment and establish a win-win ecosystem for all parties has become the main problem to be solved urgently.Based on the background of 5G commercialization,this dissertation analyzes the main problems faced by the LBS business model based on domestic and foreign research results and conducting in-depth investigations and studies and proposes an optimization design scheme.This dissertation focuses on the theoretical elements of the LBS business model and industrial optimization issues.Starting from the relevant concepts,development process,and technical principles of LBS,this dissertation studies the combination of LBS location service attribute characteristics and 5G technical characteristics,and proposes a business model optimization design scheme suitable for the actual market in China.Focusing on the core issue of the innovation and development of the LBS business model in 5G environment,the research of this dissertation mainly includes the following three aspects:(1)Analyze the characteristics and existing problems of the LBS business model in 5G environment.This dissertation closely combines the LBS business model with 5G applications,systematically analyzes the relevant elements of the LBS business model,conducts in-depth research on the internal mechanism and external influence factors of the LBS business model,and promotes the organic integration of scientific theories and practical applications.(2)The optimization of LBS business model is studied and the optimization model of LBS business model is established.The dissertation studies systematically from the perspective of technology,management and legislation,establishes an ecosystem of politics,production,learning,research and use,and puts forward suggestions for innovation and development of business model.(3)In order to improve the precision positioning ability,collect the real consumption information for modeling analysis and technical simulation verification,put forward specific suggestions for lbs precise positioning,and establish the LBS precise positioning and marketing management system suitable for 5G environment.(4)Research on privacy protection methods for location services.This dissertation analyzes the risk points of privacy information leakage in 5G environment,proposes new privacy protection methods adapted to 5G environment,and proposes management and legislative recommendations based on the characteristics of the current LBS market and the legal protection characteristics of related fields in China.The innovations of this dissertation are mainly reflected in the following aspects:(1)The optimization model of the LBS business model in 5G environment is constructed.Based on the concept of collaborative innovation,this dissertation constructs an optimization model of LBS business model and proposes an optimization design scheme for LBS business model based on the concept of an ecosystem of government,industry,university,and research from the perspective of technology,management,and legislation.Optimize the design of the LBS-based precision marketing business model,and put forward specific suggestions for the innovation and development of the LBS business model in 5G era.(2)The analysis framework and research model of LBS user behavior and its influencing factors are optimized.Introduce network effect,technology perception,and user motivation variables to study the theory of network effect motivation.The influence of network effect and motivation theory on LBS user behavior and its interaction mechanism is optimized.Taking network effects as external variables,technological perception,and user motivation as independent variables,a questionnaire survey of location service users is conducted,and a structural equation is established to study and analyze consumers' use intention and related influencing factors.(3)The indoor location prediction algorithm is optimized to solve the problem of inaccurate positioning in large buildings.To improve the LBS precise positioning capability and solve the problem of insufficient indoor positioning capability in large buildings,this dissertation proposes an accurate user and store location prediction and analysis method,using a two-layer XGBoost algorithm to predict the user's current store and location information.And through the real customer data in the mall to test the effectiveness of the algorithm,to provide technical support for the LBS precision marketing business model design.(4)A location privacy protection scheme in 5G environment is proposed.Aiming at the difficulty of location service privacy protection in 5G environment,this dissertation puts forward new technical methods and legislative suggestions for location privacy information protection.This dissertation proposes a fusion location privacy protection method suitable for 5G environment and conducts simulation verification.Through the initial dimensionality reduction,location coupling protection,and symmetric encryption transmission,the location privacy information protection capability is effectively improved.At the same time,this dissertation conducts a comparative study on the protection management and legislation of location privacy information at home and abroad and proposes a model of personal location privacy information management and legislative suggestions.