With the rapid development of computer and information technology,China has entered the Mobile Internet Era in the early 21 st century.The Mobile Internet Era refers to a new stage of Internet development in which Internet users mainly use mobile devices such as mobile phones and access networks as wireless connections.This era started in 2009,and its dominant position is increasingly strengthened in the whole Internet development process.As a new stage of Internet development,the Mobile Internet Era has distinct characteristics.It has shaped a new Internet space.The emergence and development of the Mobile Internet Era has not only changed the way of production and life of human beings,but also has a profound impact on ideology,making the new form of Internet space the forefront and main force of the current ideological struggle battlefield.Since the eighteen Party Congress,with Comrade Xi Jinping as the core,the Party Central Committee has attached great importance to the ideological work in Colleges and Universities,and stressed that we must firmly grasp the leadership,management and discourse power of ideological work.The Internet is the forefront of the current ideological struggle,and the dominant right of network ideology is to guard the sovereignty and power of the state.Colleges and Universities are the forefront of ideological work.In order to ensure the correct direction of running Colleges and Universities,grasp the initiative of Ideological and political work in Colleges and Universities,and consolidate the guiding position of Marxism in the field of ideology in Colleges and Universities,it is necessary to scientifically understand and master the dissemination law of mobile Internet,and improve the level of network governance.Therefore,it is of great theoretical and practical significance to deepen the research on the Research on the Ideology Construction of Colleges and Universities in the Mobile Internet Era..Adhering to the basic position,theory and method of Marxism,this paper tentatively puts forward a basic research idea and framework based on "establishing research object-analyzing internal mechanism-investigating the actual situation-summing up experience problems-putting forward practice path".Taking the analysis of the basic characteristics of the Mobile Internet Era and its relevance with ideology as the starting point,it conducts in-depth research This paper studies the current situation,experience and existing problems of the Ideology Construction of Colleges and Universities in the Mobile Internet Era,analyzes its causes and challenges,and on this basis,puts forward the integrated and systematic practice path of the Ideology Construction of Colleges and Universities.The main research contents are as follows:First,it introduces the core concepts and related theoretical issues.The definition of concept connotation and the combing of related theories are the logical premise of analyzing the construction and operation mechanism of university ideology in the Mobile Internet Era.This paper starts with the definition and interpretation of the core concepts of mobile Internet era and ideology,and outlines the evolution of mobile Internet and the relationship between mobile Internet and fixed Internet-inheritance,intercommunication and transcendence.By defining the concepts of ideology and the construction of Colleges and Universities Ideology,this paper further expounds the theories about ideology of classical Marxist writers and the construction of socialist ideology of the leaders of the Communist Party of China,and draws lessons from the interdisciplinary theories about the construction of network ideology,which are the guiding ideology and basic principles of this paper.Secondly,it expounds the relevance between the Mobile Internet Era and Ideology.By analyzing the signs and characteristics of the establishment of the Mobile Internet Era,this paper discusses the impact of the Mobile Internet Era on the Ideology Construction of Colleges and Universities.Three arguments are put forward: Mobile Internet,as a new productivity,causes changes in the economic base,and then transmits to the superstructure,which brings changes to the ideological field and intensifies the complexity of the struggle;the Mobile Internet Era creates a new space,which makes the main battlefield of ideological struggle shift from the "computer end" of the Internet to the "mobile end",in this new space People’s expression authority is more free,information flow is more rapid,and the new carrier of ideological communication is innovated;mobile Internet has the characteristics of portability and intimacy,liberalization and convenience,operation simplification and accessibility,short time of information arrival,large amount of information generation,and fast information generation,which is more dynamic,complex and unknown than fixed Internet.These unique characteristics in the Mobile Internet Era have brought many new phenomena and problems to the ideological field.As the mobile Internet is a necessary tool for college students and educators in their study,work and life,it brings unavoidable new issues to ideological work in Colleges and Universities.Thirdly,it studies the necessity and importance of strengthening the Ideology Construction of Colleges and Universities in the Mobile Internet Era.The objective fact that the main battlefield of the ideological struggle in Colleges and Universities is transferring to the mobile Internet marks the establishment of new objects,the emergence of new problems and the call for new measures,which means that it is of great significance to strengthen the research on the Ideology Construction of Colleges and Universities from the new perspective of the Mobile Internet Era.At present,the non mainstream ideology in the mobile Internet space presents the new situation of "the form change from pure text to multimedia,the penetration phenomenon of openness and concealment,the technical operation of illegal content legalization,the distant echo of domestic and overseas forces,and the transformation and avoidance of network platform responsibility";the ideological struggle of Colleges and Universities in the mobile Internet space has the new situation of "between network public opinion events" The gap is becoming shorter and shorter,the network events tend to be ideologized,the ideological problems are prominent in the mobile Internet,and the phenomenon of threatening the party and the government is increasing.This makes Colleges and Universities face new problems and challenges in Ideology Construction,and calls for new ideas and new programs for Ideology Construction.To strengthen the research on the law of spatial communication of mobile Internet is an urgent requirement to respond to the construction of ideology in Colleges and Universities in the Mobile Internet Era.It is also an inevitable requirement to enhance the discourse power of mainstream ideology,ensure the guiding position of Marxism and ensure the direction of socialist education.Fourth,using the method of investigation and research,this paper discusses the current situation and problems of the Ideology Construction of Colleges and Universities in the Mobile Internet Era.The survey data shows that the Ideology Construction of Colleges and Universities in the Mobile Internet Era has both achievements and shortcomings,advantages and difficulties,opportunities and challenges,positive and negative phenomena coexist,but positive phenomena dominate.The Ideology Construction in Colleges and Universities has achieved remarkable results,and college students highly agree with the mainstream ideology.The survey results also reflect some problems in the Ideology Construction of Colleges and Universities,which are mainly manifested in two aspects: in the Mobile Internet Era,the penetration of erroneous thoughts to college students is expanding,and the lack of theoretical literacy of some college students is difficult to identify and resist the infiltration of erroneous thoughts.According to the data,22.9% of the respondents think that there is no problem with the wrong thoughts such as Neo liberalism,democratic socialism,historical nihilism,universal values,and 47.2% of the respondents think that some of them are reasonable.Based on the current situation of Ideology Construction in Colleges and Universities,it is known that the mobile Internet era provides a new platform for the dominant discourse power of the mainstream ideology,strengthens the guiding position of the mainstream ideology in Colleges and Universities,opens up the two-way channel of Ideology Construction in Colleges and Universities,and innovates the diversified carrier of Ideology Construction in Colleges and Universities.However,in the mobile Internet era,college ideology still faces many challenges We should pay more attention to power game,Cooperative Governance Dilemma and the increase of potential uncertainty.On the whole,"opportunity" and "challenge" coexist,the "leading" of mainstream ideology and the "rebound" of non mainstream ideology circulate constantly,so it is necessary to build up the theoretical foundation of Marxism ideology and strengthen the strategy of space governance of mobile Internet.Fifthly,it puts forward the countermeasures and practical paths for the Ideology Construction of Colleges and Universities in the Mobile Internet Era.The ultimate goal of solving the problem is to build a set of practical path that can be used as a reference for the construction of College Ideology in the Mobile Internet Era.First of all,we should change the way of thinking.From "fixed Internet thinking" to "mobile Internet thinking",from "local perspective" to "overall perspective",from "single governance subject" to "multi governance subject",from "technology neutrality" to "value orientation";secondly,it is necessary to clarify the principles of construction.Adhere to the principles of the party’s unified leadership,the direction of socialist education,morality,the guidance of socialist core values,openness and innovation;Thirdly,clarify the construction content.It involves theoretical construction,position construction,safety construction and responsibility construction;finally,effective countermeasures are formulated.Guided by the basic concepts,important principles and construction contents,this paper explores the measures,mechanism and guarantee of Ideological Construction in Colleges and universities in the Mobile Internet Era. |