The Transmutation Of Athletes' Media Image Under The National System

The 60 years National Sports System of China is not only active in the construction of new China,but also provides a huge “Spirit Power” to social development.At the same time,it sets up the hero images of different ages for all the people through the media and public opinion and influences Chinese people of generations.When we discuss the National Sports System and athletes media image,this paper not only considers the special national conditions(for example,the founding of new China's environment at home and abroad),also prefers to examine the necessity and possibility of the National Sports System,and to consider the historical legacy of "complexity ”;In shaping the athletes 'bright heroes,not only has national hero within the planned system,also has playing alone image of the marketization,professional "rebellion".This paper divides the evolution of the National Sports System into three periods: the first period is from "the sick man of east Asia" to the Olympic "first gold”;The second period is from Los Angeles to Athens to lay the powerful status of China's sports.The third cycle is that Beijing Olympic Games has realized the powerful sports dream of China.The image of athletes' media is divided into three stages: the first stage is the image of the national humiliation of the "sick man of Asia”;The second stage is the heroic narrative image of "glory for the country”;The third stage is the great power dream and the star dream of sports development.Visual analysis is a research method of associating a large amount of data to assist manual operation to realize intelligent association analysis and to obtain complete graph presentation.The data in this paper come from the full text database of China Knowledge Net,and the analytical method is the metrological visual analysis provided by Knowledge Net.The chart in the study is based on the need of the research in China after the search and screening of the net,from the knowledge net database to provide statistical data analysis results,the authenticity is completely reliable.From the perspectives of history and the development of reality,this paper analyzes the national conditions of historical documents and the media image of athletes through textual research.Through case study,we find the vivid heroic image and analyze how they affect the behavior of Chinese people.Through the interview of famous experts,scholars,Olympic champion and State Sports General Administration officials 'words,we analyzetheir opinions or Suggestions towards the advantages and disadvantages of the National Sports System,combined with visual analysis from CNKI data,it is concluded the reasonable point of view.First,China's national sports system has its own characteristics and features,which is determined by the special national conditions.Second,the study of media image of sports star mainly focuses on the status and social status of Olympic champion,involving its influence and social economic behavior.Under the impact of the market economy,the value of sports stars is transferred from the display of sports competition results to the display of consumption and entertainment.Third,the national hero is the product of the times,the situation to creating heroes,heroes to create the situation.In the early stage of New China,the special national conditions determined the need for "national heroes" such as Xu Haifeng and Rong Guotuan to stimulate national feelings and set off the climax of building socialism.Fourth,the media image of heroes is the stereotype and epitome of political preaching and ideological propaganda.When political need is greater than athletics itself,achievement is the only criterion and the best target of propaganda ideology.Fifth,the national image and national hero image is bundled together,so-called prosperity.When the country rises,sets up the national image and the international image,the sports stage is a good breakthrough,and the high-profile Olympics became a platform for countries to look for displays.Sixth,the national interest and the individual interest link,the collective and the individual interaction.As sports celebrities,heroes also need to deal with the interests of the state and the individual,in most cases the individual service from the collective and the state.Nationalism is the most thorough embodiment of the athlete's "background".Seventh,the emergence of the spirit of Chinese women's volleyball team is decided by the special national conditions in a certain historical stage.The national policy of reform and development and the "women's volleyball team spirit" of struggle and progress are inherited in the same vein.Lang Ping and Chinese women's volleyball team exist all the time.She witnessed the whole process of "women's volleyball spirit" coming into being,and she is the witness to the history of "women's volleyball team spirit".Her media image is the epitome of the Chinese women's volleyball team spirit.Eighth,Liu Xiang's media image is a typical case of success and failure of sports athletes,the vanity of athletes is closely associated with sporting achievement andnationalism.Ninth,the Outline of the Olympic Glory Program is an institutional plan implemented by the state,not necessarily in accordance with every sport and every athlete.Sports and athletes have their own development law and personality.Every athlete under the gold medal strategy should be cared for and cared for,only the gold medal will lead to the waste of national manpower,material resources and financial resources.Tenth,after the 2008 Beijing Olympic Games,the transformation from "national system" to "market mechanism" is the need of social development and the prosperity of sports,and is also a necessary condition for the reform and perfection of the "national system".The remodeling of sports values and the weakening of the concept of gold medal are the result of promoting the reform of the whole nation system.Eleventh,the lack of humanistic care in competitive sports under the gold-mark doctrine leads to the lack of cultural literacy of athletes,and finally to the difficulty of career transformation.The return of sports spirit is reflected in the humanistic concern and the responsibility of the media.