Research On The Supply And Demand Of China's Children's Stage Play Market

Currently there are over four hundred million children in China,the market for children cultural consumption is continuously extending,its growth rate has well past the consumer markets for adults.View historically,there are no children from any other era could have the same impact on society and economic as the children of today.Multi-cultures,mass media and high techs notably enhanced the status of children in consuming behavior.Simultaneously,on the basis of the universal two-child policy,more new policy regarding to two-child encouragement will be soon unveil in the future,as this move is forcefully simulating birthrates,meanwhile it is bringing vaster requirement space for the development of children theatre market.As a children cultural consumer goods,children theatres are generally favor by the industry due to its possession of huge market potential.However,the industrial development for children theatre is not optimistic,whether for the quantity or quality of the production of children theatre,it is unable to meet the enormous requirements for children theatre market.Through a series of research such as industry data gathering and receiver questionnaire survey,we have discovered that the current children play of China are mainly facing the top speed expansion of market and a series issues of slow development of children living theatre industry chain,surging quantity of play writings,poor script quality,urgent audience demands and lower satisfaction etc.So,where is the crux that caused this phenomena?And for how to resolve this imbalance between supply and demand,to maximize the satisfaction of the cultural consuming requirements for 400 million children,have become the task that needs to be faced by both academia and industry.On conditions of various composite factors,this article is defining children living theatre as:theatre and drama that are created with children as its core,its aim is to serve children audiences,its script content shall live up to the aesthetic features of children psychology,the performance subject includes children and adults,it is an integrity stage performing art.After being specific to these sorts of settings,this article has combined theory studies and practical experiences,place children stage play into the whole industry chain,analyze the issue of unbalance development for children stage play market from the creation,performing and market aspects.There are four reasons for the imbalance of supply and demand in China's children's stage drama market.Firstly,under the background that the theoretical research of children's stage plays lags far behind the development if children's stage plays,the definition,natures and features of children stage play have no unitive conclusion,plus many scripters for children theatre are used to put educational function in the foremost,even it is produced as the only judgment standard imperceptibly.Excessive paranoid value evaluation makes the cultural identity of children's stage plays present a vague state.Secondly,at present,the composition background of children's stage play creation team is complicated,many screenwriters themselves are engaged in other industries or study other arts.The front end of the market supply lacks professional creative teams,and their understanding of the concepts of "child-oriented" and "de-adult" in text creation is not in place.As a result,the content production of children's stage plays has not really entered children's hearts.Thirdly,in the form of communication,the directors and actors of children's stage plays lack attention to children's psychology in the second creation,the combination of dance beauty and prop production with scripts.For example,when children watch children's stage plays,the persistence of children's attention will directly affect children's acceptance of children's stage play information.Finally,in the world,although the development of children's drama in the United States,Japan,Europe and other countries and regions is not as remarkable as children's animation,but relying on its mature children's art concept and perfect market operation mode,the children's dance drama in these countries and regions is in the forefront in terms of technology and content.Comparatively speaking,the market operation of China's children's stage plays is not mature enough from the system to the environment,and the whole market still lacks the awareness of industrial clusters,resulting in the current situation of market imbalance.Based on the above analysis,Starting from the study of children 's behavior choice and psychological needs,According to children's attention bias and acceptance ability to stage play art to find clues,It is proposed that children's stage plays should give corresponding consideration to such special "subrogation consumption" form from the aspects of content production,form expression,consumption habits,promotion channels,etc.,so as to produce children's stage plays that not only conform to contemporary children's psychology and behavior,but also enable parents to "pay" for this consumption with satisfaction.At the same time,based on the initial idea of subdividing the children's stage play market,I tried to make an original children's stage play.Through the specific process of children's stage play creation,performance,promotion and operation to carry out practical verification and reverse summary,it is found that in the current domestic children's stage play market,it is not mature enough to innovate through the implementation of market segmentation,and it still needs a long way to go to cultivate the market in this field.Therefore,at the end of the article,it further extends to the thinking of the whole industrial chain,such as gradually improving the value chain of artistic creation industrialization,innovating the enterprise chain of system and mechanism,creating a smooth supply chain of personnel training and interactive platform,and strengthening the space chain of multi-market docking.In fact,a good children's stage play should have a wider range of themes.In addition to promoting mainstream values,it will also lead children to feel the wonders of nature and the sanctity of life through stage performances.It will not only take children's fantastic ideas as creative materials,but also draw materials from life practice.From the perspective of the market,only by having a relatively complete industrial system that extends smoothly from the source of the industrial chain to the consumer terminal,that is,a complete industrial chain,can the "new industry" of children's stage play develop healthily until the development of children's cultural market is fully prosperous,which should also be the ultimate goal of the development of China's children's stage play.