| Decreased undergraduate enrollments, the competitive environment of post secondary education and the fiscal challenge of the 1980's has made it necessary for colleges of agriculture to analyze and review their programs to recruit students. The primary purpose of this study was to determine if the perceptions on student recruiting differed between college of agriculture administrators, college of agriculture faculty and university admissions directors.;Statistical analysis showed a significant difference existed on perceptions toward recruiting responsibilities held by college of agriculture administrators, college of agriculture faculty and university admissions directors. The geographical location and enrollments trends of the institution also affected the perceptions. However, neither the institution's size nor personnel within specific academic disciplines had any significant effect on the perceptions.;Over 90 percent of the agriculture college personnel reported having recruiting responsibilities, yet they reported having limited participation in most recruiting activities currently being implemented. Campus visits with college of agriculture faculty were seen as the most effective recruitment activity, while media usage activities were seen as the least effective. Visits with prospective students and their families while on campus was the recruitment activity that had the greatest participation by the respondents.;A lack of communication appears to exist between university admissions directors and college of agriculture personnel. While directors view their success in recruiting students into agricultural majors as moderately effective, college personnel indicate it is ineffective. Admission directors indicated they involve college personnel in recruiting, however over 73 percent of the college personnel indicated they were never asked for their assistance. Over 50 percent of the faculty surveyed did not know the university admissions director's name.;Twenty universities, representing the 71 universities listed in the National Association of State Universities and Land Grant Colleges directory, composed the sample for this study. Five institutions were randomly selected from each of the four regions. The data was collected utilizing a mailed survey instrument. A 76 percent return was obtained. |
