The effects of gender, age, and education on cloud computing adoption: A correlational study

Consumer adoption of cloud computing continues to grow as consumers learn of the benefits of the technology. Consumers use cloud computing as it helps backup data, share pictures, and documents. There is a need for organizations to identify an ideal consumer of cloud computing products and services. By knowing the type of consumers that adopt technology, marketing managers can create the necessary marketing collateral needed to target the ideal consumer This research sought to determine if gender, age, and education influence the adoption of cloud computing. The instrument used for this study was developed by Paquet and based on the technology adoption model developed by Davis. The sample population was the American consumer over the age of 21. Correlational analysis was used to answer the three questions. The results of the study demonstrated that gender and or age do not influence the adoption of cloud computing and education does influence the adoption of cloud computing.