The effects of students' perceptions of campus safety and security on student enrollment

The purpose of this research was to determine whether student enrollment is affected by the student perception of campus safety and security when choosing a college. As the competition for students increases among higher education institutions, it is important for higher education administrators to know how to effectively present their respective institution and all of its attributes to prospective students. The targeted sample for this study was freshmen from a regional university in the mid-eastern states who are enrolled in new student seminar classes. The research questions were designed to provide information regarding the extent to which the perceptions of safety and security on a college campus affect the decision(s) of an incoming student.