| The concept of cultural capital exists within each individual and manifests itself in different ways based upon the context of the culture. Often referenced as embodied, objectified, and institutional, cultural capital illustrates how individuals chronicle their lived experiences through representations such as their reputation, the quality of their service/product, the type of their material possessions, and their education and credentials. The literature regarding Native American business owners and cultural capital is unclear regarding the application of cultural capital to examining the entry into contemporary business markets. To fill this research gap, this study explored access to and use of cultural capital by Native American business owners using a qualitative methodology. The analysis revealed a process that begins in early childhood and is marked by success, challenges, an ongoing passion to succeed, and concern for the well-being of all Native Americans. A thorough review of the experiences of the participants in this study indicates that family influence, preparation to become a business owner, trust, education/credentials, knowledge of best practices as a business owner, and helping others are essential aspects in building cultural capital. |
