| The form in which information is presented to a decision maker can impact both cognitive processes and choice. This research explores the impact of verbal and numeric information forms on decision processes and choices. Experimental participants are asked to make choices of information systems using numeric or verbal data for their decisions. Participants' information acquisition behavior, decision strategies, and choices are recorded using both computer-assisted and verbal protocol data collection techniques. The investigation thereby tests a contingency theory of the adaptation of human information processing to task demands. |
PDF Full Text Request