| The unfolding of the energy crisis in the early 1970s brought solar to the fore as a topic for national discussion. National dialogues about solar power and national energy policy were one way that Americans interpreted their present and envisioned their nation's future. Yet, policy makers and the general public considered alternative energies, including solar, largely based on the economic conditions of their eras, considerations that, at least until the Reagan era, often transcended political ideologies and parties. Energy prices and the emerging political expediency of replacing fossil fuels were the primary drivers in shaping federal energy policies and public interest during this era. Enthusiasm for solar power often corresponded to the market price of petroleum. By the late 1970s, a lot of people believed the same. Amid growing public enthusiasm, President Carter eventually came out strongly in favor of solar energy, mounting solar panels on the White House and unveiling a plan to procure 20% of the nation's energy from the sun by the year 2000. During the 1960s and 1970s, Americans changed their energy values in response to concerns over environmentalism and the antinuclear movement. Pollution, environmental disasters, and energy crises during the 1960s and 1970s brought terms like "clean energy" and "renewable energy" into the national lexicon, and solar often served as the most prominent symbol of those ideas. At the same time, advocates presented solar as a stark contrast to nuclear: solar energy made life on earth possible; nuclear energy made it perilous. Science fiction and futurism shaped the American popular imagination through its presentation of solar technology. Each genre suffused the other and ingrained in the American national consciousness a sense of grandiose wonderment about the potential for solar energy, a potential that often did not match the contemporary applications for solar technology. The emergence of solar industries alarmed oil corporations and utilities. Several of these companies embarked on a concerted public misinformation campaign designed to downplay the potential of solar energy, and these actions undermined the development of the nascent solar industries. Solar heating equipment relied on federal stimulus to compete in the market. Yet, federal support for research and development, commercialization, and market facilitation withered under the Reagan administration. Solar occupied a point of convergence for several of Reagan's targets: solar represented Carter, represented big government intervention in the market, and represented environmentalism. Reagan's administration reduced solar funding, redirected and reorganized solar agencies, and repressed solar information. By the early 1980s, Carter's 20% solar goal was dead, and, as a result, the nation's efforts toward developing solar energy were set back decades. |
