| This study focuses on factors that foster effective relationships in regard to marketing programs in Puerto Rico as it pertains to United States products. The researcher used several methods to substantiate the findings which included heuristic, traditional (quantitative and qualitative), descriptive, and experiential research that was gained by means of twenty trips over three years to Puerto Rico during 1995-1997. Additionally, quantitative analysis documented the validity of the researcher's conclusions in three separate reviews with Master-level students at three Midwestern U.S. universities on November 11, 12, and 13, 1997. The major patterns and themes that were substantiated in the study include island marketing partnerships, minimization of language differences, pride of Latin and Caribbean culture, promotional efforts (including contests and incentives), and philanthropic activity all perpetuated and amplified the success of U.S. companies marketing efforts in Puerto Rico. |
