| This dissertation is a study in conceptual CSR motives and theories prompted by the knowledge that socially active NGOs have tried to influence the CSP of companies in Alberta's oil patch by using media pressure. The focus of the study was narrowed to changing CSP among Alberta's oilwell drilling firms. This permits intensive interviews with the firms' informants.;Lance Moir's and Elisabet Garriga and Domenec Meld's classifications of CSR theories were used to organize and evaluate the data. A mapping of the motives and theories in respect of the firms' primary and secondary CSR dimensions appears to display correlations between the CSR theories and the conceptualized motives. Nevertheless, for some of the firms none of the motives conceptualized by Aguilera and her collaborators seem to apply. By re-visiting the motives, and examining them more closely, it seems possible refine the conceptualized motives relying more on perceived conceptions, which are at the basis of legitimacy theories, rather than on relational factors to better explain the normative expectations raised.;A similar analysis also indicates that the firms' seem to seek economic benefits, social benefits, or a combination of both. The CSP that results is within the same continuum; the resulting CSP for the firms seems to mediate towards a blend of both, regardless of the original CSR motives.;These analyses create both theoretical and applied implications for law. On a theoretical level suggestions for better understanding the nature of law seem to appear, while on an applied level the CSR analysis suggests avenues to make laws more effective.;The examination of changing CSP implies a consideration of the pressures that prompt and influence its change, and points this study to firm motives for behaving responsibly. The firms were firstly categorized according to their primary and secondary CSP using 5 dimensions of CSR previously used by The Conference Board of Canada. The study uses CSR motives conceptualized by Ruth Aguilera and her collaborators to assess the firms' CSP using self-assessed CSR motives and observed CSP. At the onset 3 working hypotheses were posited as starting points from which substantiated propositions were developed. |
