This research empirically investigates the relationship between organizational end-user computing (EUC) strategy and end-user satisfaction, as well as the influence of EUC strategy on the relationship between individual EUC activities (due to their differing levels of core job characteristics) and end-user satisfaction. A total of 153 end-users from twelve Memphis-area organizations participated in this study.;The study found that: (1) end-user satisfaction is significantly higher for EUC strategies characterized by high expansion than for EUC strategies characterized by low expansion; (2) end-users performing at higher levels of EUC complexity are significantly more dissatisfied with the EUC containment strategy, characterized by high control and low expansion, than end-users performing at lower levels of EUC complexity; (3) managerial end-users performing at higher levels of EUC complexity are significantly more satisfied with the EUC acceleration strategy, characterized by low control and high expansion, than managerial end-users performing at lower levels of EUC complexity; and (4) as end-users' level of satisfaction with organizational EUC strategy increases, their level of satisfaction with the organization increases. |