| The objectives of this study were to determine consumers' perceptions of general pharmacy patronage dimensions for demonstration pharmacies, and pharmacist consultation service activities offered by demonstration pharmacies. Also, to evaluate what factors are related to those general pharmacy patronage dimensions and pharmacist consultation service activities in demonstration pharmacies.; For data collection, a convenience sample of 1,000 customers using seven demonstration pharmacies owned by governmental universities was selected. For an in-store survey, subjects were asked how important were 13 general pharmacy patronage dimensions and six pharmacist consultation service activities using a unipolar importance scale. They also were asked to rank their top three pharmacy patronage dimensions, questions about drug purchases and demographic information.; The general pharmacy patronage section results showed that the mean importance scores of all the 13 general pharmacy patronage dimensions were rated above three (of moderate importance). The top three ranked general pharmacy patronage dimensions all were related to the pharmacist. For the pharmacist consultation service activities section, all mean importance scores of the six pharmacist consultation service activities were rated above four (of considerable importance) by customers. The results from multiple regression found that “Consult”, “Age”, and “Gender” were significantly related to most of the thirteen general pharmacy patronage dimensions. In the pharmacist consultation service dimension, only “Education” was found to be significantly related. |
