Comprehensive fundraising campaigns in the 21st century: Non-financial elements and factors associated with major campaigns at Doctoral-Extensive universities

This study is designed to probe more deeply into the role of campaigns in modern higher education at highly selective, Doctoral-Extensive colleges and universities. Are campaigns at these institutions simply about money, and more of it? Or are campaigns focused on both financial and non-financial objectives and outcomes? What are the non-financial outcomes campaigns tend to produce? How intentional is institutional leadership in using campaign-related activity to achieve various non-financial goals and objectives? If "intentionality" is absent, are there ways that institutions could use campaigns more effectively to achieve their non-financial aspirations? Given the amount of time and resources institutional leaders invest in campaign-related activity; these questions should be more carefully researched. This study seeks to better identify and understand the important non-financial elements and factors associated with major campaigns. The research is built around a single case study at Harvard University, focusing on its recent {dollar}2.6 billion University Campaign.