| Scope and method of study. The purpose of this study was to identify determinants for the adoption of new information technology (IT) applications in the context of college and university foodservices. A total of 207 voting delegates of the National Association of College and University Food Services (NACUFS) participated in this study. The approach to empirically test the relationships in the research model and the hypotheses was a self-administered cross-sectional survey methodology. The questionnaire was developed through literature review, focus group findings, and from questionnaires utilized in similar studies. With respect to the factors affecting the adoption behavior, the study examined a series of relationships that previously had either been posited with little proof or had created ambiguity in response to the foodservice professionals' actual needs and perceptions. Importance-Performance Analysis (IPA), factor analysis with VARIMAX rotation, multiple regression analysis, and one-way analysis of variance (ANOVA) were used to test research hypotheses.; Findings and conclusions. This study investigated the technology adoption behavior related to individual perceptions and organizational environments. First, this study identified a demonstrated relatively considerable gap between the perceived importance and satisfaction level of selected information technology applications. In particular, this study showed that individual perceptions of technology, technology motivations, and technology inhibitors played a significant role in forming the college and university foodservice administrators' behavioral intentions to adopt new information technologies. The results of a series of one-way ANOVA indicated that there were significant differences in the technology dimensions among foodservice administrators with different demographic profiles and technology characteristics. |
