| The research problem for this study involves the widely held belief that company officials, sell-side financial analysts and news journalists used business television news network programs and other media sources to persuade their viewing audience to invest in overvalued technology companies that had no established track records during the events of the Internet stock bubble. Affecting a countless number of the unseasoned small retail investors, who invested their life savings into young technology companies as a result of the misinformation that they received, this event has led to the loss of approximately {dollar}4.7 trillion in the US stock market exchanges, between January 14, 2000 and March 22, 2001. This lost negatively affected even the most knowledgeable small retail investors because the news media did not objectively expose stock trading market indicators. The purpose of this study is to critically evaluate, using transcripts of American business news television networks, the extent to which and the ways in which, journalistic objectivity practices were employed by those company officials, financial analysts and news journalists, who publicly air their presentation of business news relating to the subject of the Internet stock bubble. |
