| The purpose of this research study was to explore factors involved in how companies managed during the healthcare crisis. Eight companies were recruited using a purposive sampling procedure. Volunteer company participants were recruited via snowball sampling. The main objective of this process was to determine how companies remained contenders during a time of economic decline and limited affordable healthcare. This case study employed a matrix design survey analysis. The study dealt with specification and design of four theoretical concepts inclusive of human potential theory, motivation theory, social exchange theory, and equity theory. Elements of interest utilized to interpret and define the theoretical base included indicators for business strategies, stressors, workforce development, motivational strategies, organizational infrastructure, team building, and company survival/prosperity. The results of this qualitative study indicated that preventative healthcare programs, wellness clinics, and leadership development were business strategies that contributed to the continual success and survival of participant companies. While employees were in need of healthcare coverage, the prevailing feature that kept employees connected to the company was being valued and having awareness that efforts to resolve problems were continually communicated and addressed to meet their human capabilities and potential. This case study found that flexibility in work schedules and challenging employees' intellectual abilities contributed significantly to the company's retention and endurance. Future studies should focus on socio-economic indicators and the advantages of the new healthcare law provisions relative to business enterprise. |
