Examining the relationship between Challenge and Advantage, two relational scales of the Birkman MethodRTM, and specific demographic features

This quantitative study sought to examine and determine any existing relationship between two specific scales of the Birkman MethodRTM , a questionnaire used in various applications, including executive coaching. This study sought to examine two questions: first, to determine if any correlational relationship existed between the Challenge and Advantage scales, and second, to determine if any difference existed between or among specific demographic groups separated by age, gender and education level on Challenge and Advantage. The study analyzed extant data from Birkman Method RTM questionnaires administered to 144 participants. The findings revealed no significant correlative relationship between the Advantage scale and the Challenge scale of the Birkman MethodRTM. Upon examination of the demographic features of age, gender, and education level, the initial findings revealed no statistical difference among gender and education groups. However, further exploratory analysis indicated a statistical difference between younger and older participants. Specifically, a MANOVA followed by an F test produced a statistical difference between the age group of 20-30 years compared to 30 to 40 years, and 40+ years. The findings support the premise that Birkman MethodRTM consultants should consider motivational influencing factors that are specific to preferences of younger workers, such as work environment, attitude, and self-interest. Implications of the study are discussed for Birkman MethodRTM approved consultants who use results from this questionnaire in their executive coaching, career advisement, or consultation, and pertaining to age group differences, preferences, and worker attitude.