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Alumni loyalty: Examining the undergraduate college experience and alumni donations

Posted on:2007-11-13Degree:Ph.DType:Dissertation
University:The University of Texas at AustinCandidate:Mercatoris, Mary ElizabethFull Text:PDF
GTID:1447390005469460Subject:Education
Abstract/Summary:
This dissertation presents a model of the college experience and contribution decisions to a large, public institution of higher education. It provides a review of the literature and a comprehensive model, or Systems Influence Digraph, that considers the relationships between 11 major affinities related to college experiences and contribution decisions: (a) Dorm Life; (b) Necessary Evils; (c) Relationships; (d) Academic Life; (e) The Good Life; (f) University Financial Perceptions; (g) Nostalgia; (h) Degree of Bonding; (i) Educational Contract; (j) Benefits of Giving; and (k) Closing the Deal. The findings show that the college experience can be used to understand or predict alumni contribution decisions.
Keywords/Search Tags:College experience, Contribution decisions, Alumni
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