| Invasion ecology is increasingly accepted within scientific communities, and in political and media arenas, but the divide between their levels of concern about invasive species and that of the general public remains great. Scientists and policy makers are often disappointed with the seeming lack of concern and support from the public.;The current paradigm of invasive species that is dominated by science, with economics playing an increasingly important role (especially in informing political decisions) is inadequate in fully addressing the issue. Understanding the divide requires a rethinking of current assumptions about the science and economics of invasive species. It also provides insights into factors that need to be incorporated for more effective education and communication campaigns.;This paper has two goals: (1) to challenge and "complexify" the existing paradigm of invasive species; and (2) to sensitize management, communication, and education efforts to the importance of linguistic and cultural appropriateness. A "complexified" paradigm encourages a more reflective scientific approach that is sensitive to cultural complexities, and recognizes the need for science and economics to be contextualized against the backdrop of historical and social developments.;Two case studies---the Chinese Mitten crab (Eriochier sinensis ) in California, and the Australian Redclaw crayfish (Cherax quadricarinatus) in Jamaica---underscore the importance that factors such as religion, perception of nature, and historical and social developments, play in the public's understanding of invasive species. They serve as models for what a "complexified" understanding of invasive species might look like, and provides leverages for future education and communication campaigns. |
