Research On Enterprise R&D Investment Decision-making Under The Guidance Of Different Situational Factors

As an important link in innovation,R&D activities are regarded as the fundamental path for sustainable development of enterprises.However,with the advent of the Internet era,it not only aggravates the development of science and technology,but also expands the marketing channels of enterprises,thus improves the complexity of enterprise decision-making and increases the probability of the emergence of market failure.Therefore,the pressure on enterprises to participate in market competition is highlighted,which makes it difficult for enterprises to make R&D investment through expected revenue.In this context,the main factors that affect the income of the enterprise are related to the investment decision of the R&D stage.Based on the theory of the industrial organization,by means of situational hypothesis,parameter characterization,and other theories and methods,such as game theory,mathematical modeling,simulation and simulation,and so on,the enterprise is fully,systematically and deeply.The decision of R&D input under different situational factors is analyzed to cope with the current complex and changeable market environment.The main contents of this paper are as follows.First,this paper combs the related literature of R&D investment decision and situational factors respectively.In accordance with the industrial organization,it determines the related situational factors affecting the R&D input of the enterprise,and discusses the logic of the research content in the framework of establishing the research framework of enterprise R&D input under the guidance of different situational factors.Compilation relationship lays the foundation for further analysis of papers.Secondly,we build a decision-making model of R&D investment in the context of resource allocation.Considering that the internal resources fail to meet their R&D needs,they often seek external help to improve their R&D level.In this context,the research and development cooperation of an enterprise with universities and scientific research institutes is considered,and the market interaction is involved,and the R&D investment of the enterprise is set up under the two modes of action respectively.The policy model analyzes the relationship between R&D efficiency,absorptive capacity and R&D input distribution coefficient and R&D investment,output and profit.Third,we analyze the decision-making process of R&D investment from the perspective of consumer behavior preferences.In order to reveal the relationship between demand information and enterprise R&D input,explore the influence of consumer behavior preference on Enterprise R&D investment decision,the study based on game theory to expand the classic Stackelberg game model,through the setting of enterprise R&D input,discount coefficient and other phase parameters,using computer simulation technology The relationship between various parameters and enterprise input and expected return is analyzed in detail.Fourth,we analyze the impact of consumer preferences on R&D investment decision process.In view of the demand scale of the market,it can not be ignored in the aspects of factor input,price formulation and profit.At the same time,considering the quality preference of the demand side consumers,the asymmetry between enterprises is considered,in order to discover the problems existing in the process of R&D in the process of R&D,the game is based on the game.The theory and the research situation of this chapter are used to expand the two classic models of Bertrand game and Stackelberg game,and the relationship between the main parameters and the equilibrium solutions is discussed with the help of computer simulation technology.Fifth,build a decision model of R&D investment in the context of government subsidy.The common policy of the government implementation of R&D subsidies not only encourages enterprises engaged in research and development activities,but also the effective means to avoid market failure,so the study adopts the research situation of different enterprises R&D cooperation were considered in the government subsidies,three stage game model was established by enterprises and Universities,research institutes and enterprises competition cooperation development.Use the analytical model and simulation method of in-depth discussion of enterprises of different government subsidy strategy with different targets for research cooperation,research difficulty and impact of absorptive capacity and R&D investment allocation coefficient on corporate R&D investment decision.Finally,it puts forward the guarantee measures for the implementation of the optimal R&D investment decision under the guidance of different situational factors.According to the above analysis of the allocation of resources,consumer preferences,consumer preferences and the quality of government subsidies under the guidance of enterprise R&D investment decision-making,separately from the enterprise and the government point of view,puts forward the corresponding measures,so as to provide reference for the conclusion of the study of economic practice.