The Research On The Influence Factors Of Continuance Usage Of Tourism APP

Information systems user behavior research has been the focus of scholars in the field, which can be divided into two stages:Pre-adoption Behavior and Post-adoption Behavior. The smooth implementations of them take initial acceptance and continuance usage respectively as symbol. Since the 1980s, the focus of research in this area has been placed on the users' intentions and behaviors toward initial acceptance of information system. However, with further research, more and more scholars are beginning to realize the importance of continuance usage.Tourism APP is a new tourism information system in recent years, referring to the tourism applications running on smart phones, tablets or other mobile devices. With the rapid rise of the popularity of smart tourism, rapid development of online travel and mobile intelligent terminals and mobile Internet, the current tourism APP market is in full swing, various types of tourism APPs have come out. Downloads of Ctrip, Qunar, Tongcheng Tourism APP customers end are more than 100 million. However, the downloads only represent the initial acceptance of APPs, but cannot represent the continuance usage. Only after receiving the initial user behavior still continued to use tourism APP, can realize its value. Currently, only very few scholars involved in the field of tourism APP initially accepted behavior, APP's continued use of Tourism is still a blank.Thus, this study firstly reviews the information system continuance usage research form both China and overseas and divide them into:information system continuance usage research based on TAM, information system continuance usage research based on ECT, information system continuance usage research based on ISSM.Then, this study based on the ECM-ISC, TAM, ISSM and their expansion models, and introduced variables such as Perceived Playfulness, Perceived risk and Habit according to APP's own features to build tourism APP continuance usage model and proposed hypotheses, and validate the data collected by questionnaires. The results showed that:the user perceived usefulness, perceived ease of use, perceived entertainment will generate significant positive impact to customer satisfaction and continuance usage, system quality and service quality will generate significant positive impact to customer satisfaction and continuance usage, satisfaction will have a significant impact on attitude and continued use willingness, and also attitudes can significantly affect the continued use willingness. Besides, the results also show that various gender, age, income and tourism expenditure will generate cognitive differences to some variables, but education and monthly income does not affect the cognitive attitudes of samples toward tourism APP.Finally, based on questionnaires conclusions, this study provides management measures and recommendations to improve user's perception toward tourism APP of useful, easy to use, entertainment and expectation confirmation, self-efficacy and to develop habits to continued use tourism APPs.