New Media Technology And The Construction Of Innovation Community Of Small Technological Private Enterprises

As the Internet enters the "second half",the core of the Internet is transformed into industrial Internet and service interconnection,that is,the industrial chain is broken through through the Internet to realize industrial upgrading and service upgrading.Data show that micro,small and medium-sized enterprises are becoming an important support for China's economic development,the optimization and upgrading of the economic structure and the guarantee and improvement of people's livelihood.However,China's small private enterprises are facing the double dilemma of external financing difficulties and lack of innovative talents.Studies have shown that small private enterprises in China rely heavily on "social connections" for resource acquisition.And a wide range of Internet connectivity,and as the bond between individuals,communication provides a new technical way,beyond the time limit of the space,also transcend the limitation of consanguinity,industry margin,etc,for a common goal,identity and interest coupling gathered together,and through new media technology to realize the collective action,for the construction of a small corporation network provides a new way.New and interactive ways of contact and communication initiated by new media technology will inevitably lead to new formation and construction mechanism of the relationship network of small private enterprises.Based on the development of new media technology,this paper studies the mechanism of the network construction of the relationship between new media technology and small private enterprises,in order to understand what technical characteristics affect the use of new media technology in small private enterprises of science and technology in the process of new media development.What are the characteristics of small private enterprise relationship network based on new media technology? What is the construction mechanism?Based on the theory of actor network theory,this paper mainly studies new media technology as object,focus on "innovation" of business owners as the core network is defined as innovation community,the multiple case study design,respectively,to explore the new media of three periods of the development of the Internet technology development,technology small corporation based on the communication and practice of new media technology and based on the application of new media technologies and activities,practice and form social arrangements,or social organization form the interaction between logic and social results.This paper draws the following main research conclusions:Firstly,new media technology in the PC era has little impact on traditional interpersonal communication mode and organizational communication mode.Small private enterprises in science and technology form a "single center" radiant innovation community mainly through the action of private mechanism and government mechanism.During this period,the innovation community took business owners as the center and relied on personal network of business owners.Network members are relatively single,emotional factors lead to the solidification of relations;Primary and derivative relationships interweave and radiate outwards.Secondly,the participation,collaboration and distributed practice of new media technology in the era of mobile social communication have been significantly improved,realizing the formal and informal networking of daily life,changing the form of communication within the company and between the company and external organizations.The interaction is more two-way and dynamic,and the organizational form of the enterprise is more flat.Small private enterprises of science and technology mainly act through the market mechanism and the media mechanism,and the enterprise relationship network evolves into a "multilevel" permeable innovation community.During this period,the innovation community was composed of several benefit networks and tool networks,which presented a "multilevel" state.Resources penetrate into each other through interlaced social network branches.Relatively fixed network location,rational mutual trust,interaction and reciprocity based on interests and tools are high.Thirdly,in the era of intelligent media,data-driven new media has realized the connection between people and everything,and media elements such as content production,distribution channels and user experience have undergone subversive changes.The internal and external organizational structure of enterprises is more flat and small,and the organizational structure is more mobile and interdepartmental penetration is stronger.Small private enterprises in science and technology form a "three-dimensional" embedded innovation community mainly through alliance mechanism and media mechanism.The community was becoming smaller and more diverse during this period;Enterprises through new media technology construction and integration of the strong and weak relationship to achieve maximum performance;In the formation and maintenance of relationship network,trust and identity are more and more important.Fourthly,the technology of small private enterprises innovation community construction is the technology,individual habitus social result: the effect of new media technology in the rapid evolution and the innovation of Internet devices for the social and emotional information flow anomaly frequently,at the same time,due to difference of individual energy medium using ability is uneven,thus influence organizational adoption of new media technology and communication form.Finally,as the actors of the new media technology on the one hand,mobility and other technical characteristics with its bandwidth as mutually beneficial tool,at the same time actively participate in trust,identity,such as rational value of reengineering,become a positive force balance tool rationality and value rationality,to achieve the interests of the small corporation innovation community members each other mutual Shared with emotion,present a logical transition from follow technology to focus on the whole development of man's subjectivity leads.This paper adopts the combining with the path,the integration of science and technology and social development,focused on the innovation process of the technology of small private companies,smaller private companies are defined with the creative community construction using new media technology innovation networks,discusses the new media technology,the use of new media technology and innovation of business owners community construct interaction,on the one hand,to expand the application space of actor network theory,for small corporation network construction research provides a new theoretical perspective and explanatory framework,at the same time for the modern development of Chinese private companies can provide a scientific reference and policy making.