The Research On Propagation Of "China Dream" Among Youths

The realization of the Chinese dream lies in the unremitting efforts by all the nation,and more in young people who can shoulder the mission of history.To accomplish that mission,young people firstly should be firm in the Chinese dream.Therefore,it's necessary to explore deep research on the spread of the Chinese dream among young group,in order to improve the young's identification of the Chinese dream.This study looks into how to promote the Chinese dream with young people as the target based on their characteristic at the age of media transfer.In the study,the hierarchical classification method and focus communication mode are adopted to conduct survey on young people,so as to analyze communication features of Chinese dream on the young and further to provide suggestions on the communication effect.Besides,empirical research method is used by questionnaire to collect related data and quantitative analysis on data.Questionnaires are send out in Chengdu,Sichuan province with young people aged between fourteen and thirty-five as the subject.The allocation of sample sizes in multi-stage and hierarchical sampling.We issued 1980 questionnaire surveys and withdrew the effective questionnaire survey of 1786 copies,with effective response rate amounting to 90.20%,which shows the reasonable samples.The nature of the Chinese dream content can be discussed from different dimensions.At the level of topic,the Chinese dream is a vivid expression of the great rejuvenation of the Chinese nation.At the level of nature,it contains dreams of both Chinese nation and people themselves.In the dimension of practice,it is the combination of knowing and doing.In the dimension of history,it is the commission of Chinese unyielding spirit of striving for improvement.In the global dimension,it strives to build a shared community for mankind.Young people are not only the audience of the Chinese dream,but also its major communication spreaders,which means the Chinese dream is closely connected with dreams of young people.The self-identification and ideological trend of adolescents are the base of spreading Chinese dream.On the whole,the self-identification of young people at present is in a low level.Among them,the degree differentiates due to gender,political orientation,education and occupation.The young male shares a higher self-identification of occupation,social status and income than female.The level of communist part members is higher than others.The result of different education presents low in the middle and high at each end.And the young group working for state-owned enterprises and government tends more highly self-recognized than the unemployed.In addition,the result is same in the recognition of ideal.Most of them have clear ideals,but great differences remain in them.The spread of Chinese dream depends much on the real communication process.With young group as the audience of information communication,that spread seems decentralized in information reception and peer-oriented in message communication and new-media characteristic in expression.The spread of Chinese dream focused on the young could be probed into from subject,carrier and ways of communication.Transmission subjects mainly include institutions of communist party and government from different levels,education institutions,organizations of the Communist Youth League and their workers.In the view of transmission carrier,young people receive related information about the Chinese dream by means of television,internet,speeches by leaders,documentaries and conferences.As the various using frequencies of those carriers,the young shows different attitudes to them when they receive and recognize information.Thus,those carriers take effects under different mechanisms.In terms of spreading ways,the way of setting up columns in promotional slogans,public service advertising and news media is universally used,but it has no distinct contrast with promotional education of the Chinese dream to the public.On the whole,transmission of the Chinese dream to the young makes success in cognition and identification of it.Firstly,the cognition of the Chinese dream reaches a high level among young people who know something of its contents and realize the signification of its transmission as well as the relation between the Chinese dream and their individual one.Secondly,they highly recognize the Chinese dream and share a strong identification of nation,culture and spiritual values.in their own group,Besides,in their own group,cognition and recognition shows differences.The level of the young communist party member is higher than the non-party ones.There is a U-shaped curve between education and the cognition and recognition.The level of young people in institutions is higher than the non-institutional ones,and the unemployed ones are at the lowest level.But the difference in gender is not obvious.The weak points of the Chinese dream transmission are as followings: first,the depth of its cognition should be strengthened because some young people have an inadequate understanding of the Chinese dream and don't acknowledge the significance of self-striving;second,its recognition should be improved due to the lack of initiatives for learning the Chinese dream and the passion to spread it;third,the capacity to resist malign social factors is inadequate.To better spread the Chinese dream on the young,it's pivotal to put the hierarchical classification method and focus communication mode into the practice.Principles needs to be stroked to as followings: first,different institutions cooperate with each other by using multiple carriers and ways;second,it should combine with characteristics and meet the requirements of the young;and third,the transmission should underline the practical effects to avoid formalism.In terms of measures,some needs to be improved.First,the transmission subjects should take their own role,and family,community,school and the youth league make different contributions to the youth growth and education.Second,the advantages of various carriers should be taken the most frequently used carriers with a high level of trust should be mainly used and other noise should be avoided as much as possible.Third,various transmission activities should be held online and off-line and from school to society by means of telling reasons and stories together as well as the combination of learning and practice.Third,attention should be put to key and special groups to conduct focused promotion and education on students,communist party members and marginalized young groups.