The Path Study On Tourism Activation Of Traditional Craft Culture Heritage

The cultural heritage activation not only better meets the needs of national cultural consumption,but also promotes the historical mission of the great rejuvenation of Chinese culture.However,traditional cultural heritage is affected by the impact of modernization、globalization and high technology,resulting in facing the huge crisis of protection and inheritance,With the continuous advancement of protection policies for the national intangible cultural heritage,the series of explorations and practices of traditional craft revitalization have been carried out one after another,tourism activation is undoubtedly one of the most direct 、 the largest audience and the most prominent social and economic benefits.The integration development of culture and tourism is the way to protect and inherit China’s cultural heritage in the new era,and it is the need to meet t people’s growing wondful life.Based on a comprehensive review of relevant literature,the study adopts the method of inductive deduction and mathematical statistics,uses the cultural circuit theory and cultural reproduction theory of cross-domain culture,constructs the path model with circulatory system、driving system and supporting system on tourism activation of traditional craft culture heritage,Then the study selects stone carving traditional crafts of intangible cultural heritage as the application object,takes tourism activation of Nanpai Hui’an stone carving in China as an example to practical application,explores the tourism activation path of the Hui’an stone carving,and proves that the theoretical model is a management model suitable for the tourism activation and the reproduction of intangible culture heritage.The study conclusions and main points are:(1)The study proposes the circulatory system of the path model on tourism activation of traditional craft culture heritage: According to cultural circuit theory of Richard Johnson of “production、text、reader、lived cultureand social relations” with the construction of social meaning by “producers、products、consumers、lived culture and Social relations”,so the path model on tourism activation of traditional craft culture heritage takes “inheritor A 、landscape B” “tourist C、lived culture and host-guest social exchange D” as the circuit nodes;according to Stuart Hall’s cultural circuit theory on“production” “representation” “consumption” “identification” “regulation”,the path model on tourism activation of traditional craft culture heritage takes“culture continuation(production)-culture presentation(representation)-cultural experience(consumption)-cultural identification(identification)” as the circuit path that is transmitted in turn(“regulation” as the supporting system for the path model on tourism activation of traditional craft culture heritage),then forms the circulatory system for the path model on tourism activation of traditional craft culture heritage.(2)The study proposes the driving system of the path model on tourism activation of traditional craft culture heritage: takes Bourdieu’s cultural reproduction theory with “field”“capital”“habitus”“symbolic violence”as the driving factors for the path model on tourism activation of traditional craft culture heritage,takes social power participants including local governments、markets、 practitioners、mass media etc.as the drivers of the path model,the drivers interact and compete“field”“capital”“habitus”“symbolic violence”with each other in the process on tourism activation of traditional craft culture heritage,so field relationship forms a social space on tourism activation of traditional craft culture heritage,cultural capital drives the resource transformation on tourism activation of traditional craft culture heritage.“ hatibus ” promotes the circuit process on tourism activation of traditional craft culture heritage,“symbolic violence” realizes the tourism reproduction and social reproduction of traditional craft,thus forms the driving force for continuous operation on the tourism activation of traditional craft culture heritage.(3)The study proposes the supporting system for the tourism activation of traditional craft culture heritage: According to the makers of “regulation”of hall’s cultural circuit theory,which are participants of social forces,including local government、market、 practitioners、mass media etc.,the study provides the supporting system for the tourism activation on traditional craft culture heritage.The government formulates the protection policies on the tourism activation of traditional craft culture heritage,the market stimulates the vitality of tourism reproduction on traditional craft culture heritage,the practitioners enhance the cultural identity of tourism landscape on traditional craft,media publicizes brand reputation of tourism culture on traditional craft,etc.,government、market、practitioners、media etc.are the principal part of supporting systems for the path model on the tourism activation of traditional craft culture heritage,and effectively guarantee the continuous operation for tourism activation of traditional craft culture heritage.(4)The study constructs the path model with circulatory system、driving system and supporting system on tourism activation of traditional craft culture heritage as the management model for the reproduction of intangible cultural heritage.The study integrates Johnson’s cultural circuit theory and Hall’s cultural circuit theory to form circulatory system for the path model,and then integrates Bourdieu’s cultural reproduction theory to form the driving system for the path model,and according to the makers of “regulation” of hall’s cultural circuit theory,which is participants of social forces,the study proposes the supporting system for the path model.The circulatory system is the main body of the path model,the driving system is the driving force,and the supporting system is the safeguard measure.Therefore,the study constructs the path model with circulatory system 、 driving system and supporting system on tourism activation of traditional craft culture heritage,which can effectively promote the continuous operation of the tourism activation of traditional craft culture heritage and realize sustainable development for protection and inheritance.The current path model on tourism activation of traditional craft culture heritage is the two-dimensional planar traditional craft culture cirtuitannulus,which will develop into the spiraling three-dimensional traditional craft culture cirtuit stereoscopic.(5)The study selects the stone carving traditional craft as the application object for the management conceptual model on reproduction of intangible cultural heritage,takes the path model on the tourism activation of traditional craft culture heritage to apply to the tourism activation practice for Hui’an stone carving in Nanping,China,and explores the tourism activation path of Hui’an stone carving.The study clarifies the characteristics and laws of traditional crafts on the development of the world stone carving、Chinese stone carving and Hui’an stone carving,and then applies circulatory system、driving system、supporting system of the path model on tourism activation of the traditional craft cultural heritage to the tourism activation practice of Hui’an stone carving.In the process of the path model on tourism activation of the traditional craft cultural heritage,“cultural continuation” is applied to the loading and spreading of Hui’an stone carving tourism,“culture presentation”is applied to the visual and representation of Hui’an stone carving tourism,“cultural experience” is applied to the tourists’ gaze and consumption on Hui’an stone carving culture landscape,“cultural identity” is applied to the cultural identity of Hui’an stone carving of the practitioners on traditional craft.The driving system for the path model on tourism activation of traditional craft culture heritage is applied to the tourism activation practice of Hui’an stone carving,to analyze the driving factors of Hui’an stone carving tourism activation and the field relationship、capital transformation、“habitus”and “symbolic violence” in the tourism activation process of Hui’an stone carving.The supporting system for the path model on tourism activation of traditional craft culture heritage is applied to the tourism activation practice of Hui’an stone carving,including that the government makes protection policy for the tourism activation of Hui’an stone carving,the market activates the tourism reproduction vitality of Hui’an stone carving,the practitioners enhance the tourism landscape’s cultural identity of Hui’an stone carving,and the media publicizes brand reputation of Hui’an stone carving tourism culture etc..In short,in the process of the path model on tourism activation of the traditional craft cultural heritage,the cultural circuit is the purpose,reproduction is the means,and tourism rejuvenation is one of the effective ways of reproduction.This study constructs the path model with circulatory system 、 driving system and supporting system on tourism activation of the traditional craft cultural heritage,and puts it into the tourism activation practice of intangible cultural heritage,proves that it is a management model which is suitable for the tourism activation and the reproduction of intangible cultural heritage,it can also be applied to destination marketing management,and may be applied to the management of material cultural heritage reproduction in the future.