Research On The Image Narrative Of Contemporary Poster Art

Chinese poster art mainly experiences three stages,at the beginning of last century,which is mainly composed of Calender Advertiseme nts,after the founding of new China to serve political propaganda and poster art after the reform and opening up.The poster itself has not only practical applicability,but also the characteristics of literature and media,as well as narrative characteristics when it is used as an information communication mode.The great changes of C hinese society in the past three decades have greatly changed the narrative mode and content of contemporary poster art,presenting rich visual and cultural information.This paper takes poster works participating in the domestic and foreign enterprises since the reform and opening,and has important social influence of the posters for the study of text,analysis of poster art image to narrative and narrative contained in the social culture and aesthetic culture.From the poster image in the form of language structure,rhetoric and narrative strategy of the timeliness of problem analysis,on this basis,to investigate the relationship between the poster art and ideology,poster art form of self-discipline and the relationship between the aesthetic modernity,the cause of the aesthetic style of poster art and paradigm.The paper is divided into six parts according to logical relationship:Chapter one: the image narrative form of contemporary poster art.The narration needs to be carried out in a certain form,and the art of poster can be used to narrate the image,and the image form can be understood from three aspects: formal structure,psychological order and image consciousness.Firstly,the image structure mainly consists of surface layer in the form of form elements and the deep relationship,the two parts both have their own visual semantic features,it is a unified whole,formed the basis of the image form;Secondly,psychological order plays an active role in the form of image.Image sense of order and gestalt psychology and visual point in the call of image structure,all is to play a role of main body to form active,through to create the image of fixed-point enrichment,shape image and meaning;Consciousness of the third aspect,the image from the image objects,image objects,image theme three aspects to understand the image,the image consciousness of three kinds of object and make and design language and aesthetic exper ience that there was a correlation between the three is an organic unity in the image,to participate the poster image in the form of organization,and affects the poster image expression and the significance of aesthetic experience.Chapter two: the rhetoric of contemporary poster art image narration.Different types of art have different rhetoric strategies.The rhetoric of poster images is a deepening of the expression of image forms.Based on the instance and using the principle of semiotics,image study,that poster art image rhetoric strategies are mainly refers to insinuation rhetoric,and separate needs from the whole and the image,image similarities or differences and migration image meaning,the practical basis of the image,the image in the form of the physical and logical space,these five aspects to grasp and understand insinuation rhetoric.And the rhetoric is metaphorical,and the image rhetoric relies on the potential similarity in the form or meaning of things,and uses metaphor to reveal the deeper relationship between things.In addition,image design and acceptance of image consensus are the precondition of image rhetoric,and the influence of universality and pertinence should be paid attention to in the use of rhetoric.Chapter three: the temporality of contemporary poster art image narration.There is a question of time in any form of narrative.Poster image of timeliness can be perceived from the order of its structure,this way of perception is different from the linear narrative time,it is a kind of psychological stretches of time,in order to obtain the stretches of psychological time,images can be through the art of de-familiarization techniques,enhance the aesthetic feeling of the image,the individual cognitive experience how much experience proportional relationship with the image of psychological time,image narrative of the timing analysis is helpful to understand the underlying order in image form.At the end of this chapter,the time characteristics of single and series poster images are discussed.Chapter four: the ideology of contemporary poster art image narration.The content of image narration is closely related to social ideology.This chapter is divided into three parts: the first part is from the poster image analysis on the will of the state to present image actively construct the role of political ideology,from the poster image rewriting and embezzlement of political image symbols analysis for the resolution of political ideology,and the analysis of the "other" image from the image the image fusion of different political ideology and communication.The second part analyses the influence of national aesthetic ideology of poster art,and argues that nationalization performance can be achieved for the active construction of ethnic identity with the aid of image,at the same time it also implies the defensive psychology of foreign culture.Images created in the third part,the poster art aesthetic illusion can stimulate people’s consumption desire,influence business sense,commercial consumer culture in all kinds of image symbol in the poster,reorganizing and construction reflects the consumption culture’s influence on art,and combined with case analysis the artistic life of the dialectical relations between art and life.Chapter five: the form self-discipline of contemporary poster art image narration.The influence of ideology on image is heteronomous,and the development of image cannot be separated from intrinsic motivation.The self-motivation of poster art is to break the aesthetic habit and visual experience,and constantly explore the image representation of de-familiarization.Form of self-discipline is the key to aesthetic modernity,poster image characteristics of aesthetic modernity mainly includes complanation,fragmentation,verbal persuasion and digital levels,the four aspects of culture have a close relationship with The Times.Moreover,the relationship between the image’s self-discipline and heteronomy is opposite,and the necessary tension between them constitutes one of the motivations for the development of poster art.Chapter six: the aesthetic style of contemporary poster art image narration.The development of political and social culture affects the change of the narrative subject identity,nearly 30 years of poster design main body status in the national,cultural,and personal identity intertwined in three aspects: the development,when subject to different identity to narrative,image will show different characteristics.Image visual form from or ganic to inorganic form,aesthetic psychology from the empathy to abstract,embodies the social culture and aesthetic habits change and influence.It contains the needs of the development of poster art discipline.Paper conclusion: poster art influenced by science and technology,culture,aesthetic ideas constantly change arising from the material carrier of the change of artistic form and content are analyzed,and the further development of poster art of face,forecasting the poster art development path.