Research On The New Value Of Contemporary Product Design Under The Ecological Perspective

This paper is mainly based on the thinking of modern industrial product design to deal with the crisis of human survival,thinking of the relationship between human and nature,from the practical value and theoretical value of ecological design.The practice value includes the main designers' ecological ethics ideas,the design school under the reflection of design,the promotion of information and technology to ecological design,and summarizes the practice methods and experience of ecological design of industrial product.The theoretical value is based on the establishment of aesthetic value of aesthetics,the guidance of cultural values and the inspiration of folk art spirit.It combines and intersecting the three aspects of ecological design,ecological aesthetics,ecological culture and ecological folk art.The ecological design helps the development of greening and the process of ecological civilization,and the product development of the ecological design type is the only way for the long-term economic and sustainable development.First,starting from the product ecosystem design as the branch of ecological theory,we sort out,induce and summarize the ideas and principles of the development of ecology and ecological thoughts,the ecological dilemmas under the changes of the times and the evolution of ecological design concept.Then combined with the contemporary product design practice under the influence of the ecological design concept,based on the combining ecological theory with the design practice and applying to the product ecology design field: from three aspects of aesthetic value,cultural value,folk art value of the theory of product ecology design,exploring the theory and methods and new value,hoping to obtain technical experience and methods in these areas and the establishment of new values,under the ecological theory,summed up the design method and development mode of the values of innovation and extension in terms of ecological design of products in these areas.In the field of the aesthetic value of product ecological design,the aestheticrelationship is the core of ecological aesthetics,and specifically studies the aesthetic relationship between man,nature and environment,which is the perceptual understanding of ecological system.Based on the aesthetic sentiment in the ecological context,the paper discusses the limitations of the technical rationality of products,puts forward the ecological ideology under the feelings of aesthetic thought,demonstrates the close connection between ecological consciousness and design orientation,the characteristics of ecological consciousness and the visual field of ecological consciousness.This paper concludes the guiding role of ecological aesthetic principle in product design,constructing the new value of Ecological Aesthetics.In the field of the cultural value of product ecological design,culture can carry out the process of naturalizing in more restrictive forms,reform the world in more permeable forms,make more efficient use of nature and protect nature.Ecological design should not only focus on the product itself,but also need the attention of the cultural dimension.In view of the reexamination of absolute technical rationality,then presents effects the ecological cultural value of the product on the guidance of the consciousness of the public consumption and the influence on the trend of the wind,and then proposes the comprehensive form of product ecological culture which is constructed by regional culture,creation wisdom and times vicissitude.In the field of the folk art value of product ecological design,the creative development of folk art in the new era is an extension of the life cycle of industrial products and more discoveries of good products.There are similarities between the humanistic value of folk art spirit and ecological concept in understanding life,paying attention to human and natural environment,promoting technological rationality,focusing on design sense of responsibility,cultural quality,survival and life attitude.Analysis of the new development of folk art in the ecological power,and through the reference of Japanese folk art,which is the birthplace of folk art,based on the enlightenment of Japanese folk art on product ecological design,this paper demonstrates the practicability of the future folk art ecological development model from protecting to optimizing,from keeping art to living art,and puts forward thehumanistic ecological design scheme of the combination of folk art and industrial products in certain range.Finally the conclusion of this article,a new study of the value theory and ecology design products we have three main conclusions: first,the aesthetic value is changed people's attitude and aesthetic style to the ecological environment from the root level;second,the culture value is a new concept of ecological design core value price;third,the folk art value is reflected the carrier and ecological culture symbol of ecological life attitude.