| At present, Chinese economic development has entered the New Economic Normal, the growth rate from high growth to the high and middle growth, the growth momentum from the factor driven, investment driven to innovation driven development, by the scale and speed of extensive growth to intensive growth quality. China economic development trend is the new normal, and has a global trend, and irreversible. The central region is Chinese "waist", accounted for 10.7% of the land, carrying 28.1% of the country’s population, is the largest population in the region, economic hinterland and important market. The automobile industry is an important pillar industry, which has a long industrial chain, high correlation, a wide range of employment, consumer demand characteristics. In 2014 China car sales exceeded 23000000 units, for six consecutive years won the world’s first automobile production and sales. After calculation, the automobile industry overall contribution to the national economy is about 4.22%,1:7 and the related industrial employment proportion, direct and indirect employment of over 20000000 of the total. Shanxi, Hunan, Hubei, Henan, Anhui, Jiangxi Province, six in the 2015 government work report, all invariably mentioned the need to vigorously develop the auto industry. The development of automobile industry in the central region should take the initiative to adapt and lead the new norm, optimization of the industrial structure is the key. Under the new normal central region of the automobile industry structure optimization not only timely and imminent, the sustainable development of the automotive industry is the lifeblood and the next step to break through the pass.Combined with the history and experience of optimizing the structure of the automobile industry in our country, the theory, this paper attempts to analysis, empirical research and Countermeasures of the three aspects of optimization of industrial structure in the central region of the automobile theory.Firstly, it defines the related concepts of industrial structure optimization, this paper selects the important theory of regional industrial structure theory, innovation theory, theory of industrial policy, industrial cluster theory, advantage theory and industrial competitiveness theory as the theoretical basis of the analysis in this paper. At the same time, in accordance with the new requirements for the economic development of the new normal and absorb the new research achievements in economics China, into a low carbon economy theory and new structural economics theory, innovation theory as the research framework of this part.Secondly, this paper thinks that the study of the optimization of industrial structure, we should attach importance to the economic phenomenon has occurred through induction and abstract, has important significance from the international experience of optimizing the structure of the automobile industry. However, the development of the automobile industry China walk is completely different from the western developed countries of the road, which is to have the technology and industrial development, and is committed to basic science research, and then through the optimization of industrial structure and technological innovation driven. Therefore, only the automobile industry structure optimization process and experience for reference is not enough American, Germany, Japan, South Korea, but also to catch up in the automotive industry experience and optimize the structure of history as mirror. Based on a comprehensive analysis of international experience, summarizes the international experience of the central region of the development of automobile industry and its structure optimization enlightenment.Again, optimization of the central region of the automobile industry structure also should be based on the level of economic development in the central region, Houzhi in the history of the development of the automobile industry after the founding of new Chinese. The development of automotive industry after the founding of new Chinese can be divided into five stages:one is the initial stage of development and exploration (1953-1978); two is a comprehensive development stage (1979-1991); the three is the rapid development stage (1992-2001); the four is to expand the joint venture and self brand rise stage (2002-2013); the five is the development of the automobile industry has entered a new normal stage (From 2014 to present). To analyze the distribution in space of China situation and automobile industry, summarizes the status and function of Chinese automobile industry. From the perspective of advantage theory, analyzes the present situation of the structure of the automotive industry of the central region, the five major problems of industrial structure are put forward based on:one is the industry is big but not strong, the structural surplus production capacity is two; R & D capability is weak, lack of innovation driven; three is the independent brand market share decline, competitiveness is not strong; the four is the development of new energy automotive industry is far less than expected; five the whole ability of automobile central region does not match; six is the automobile industry in the central region of the resources and environment bottleneck highlights; seven is the central part of the automobile industry policy is not reasonable. The deep-seated reason, can be classified into four categories:first, the impact of institutional mechanisms in Central China on automobile industry structure; second, the automobile industry in the central region of the regional innovation ability is not strong; third, the lack of car industry in the central region of agglomeration; fourth, some of the reasons for the middle area’s own car enterprises.Secondly, from the view of the world, in 2008 after the international economic crisis, in the face of the complex and the new economic situation, the world’s major economies have put forward their own national revitalization strategy, there are relatively well-known:American re industrialization strategy and the German industrial 4 strategy. After eighteen Congress, a new generation of collective leadership of the party and the country, put forward the new norm theory. The growth characteristics, the development of the theory of the new normal China economic development concept, dynamic growth, structure and the future trend of making a comprehensive and systematic analysis, called the Chinese version of the national revitalization strategy. Dig the connotation of the new norm theory, study theory and new normal coupling optimization of the industrial structure, the industrial economics theory, development history and reality, national strategy, regional factor endowment four organic combination, to put forward the feasible optimization of the structure of the central region of the automobile industry. Based on the theory of the new normal, from the nine aspects of consumer demand, investment demand, export situation, production capacity and industrial organization mode of production factors, comparative advantage, market competition characteristics, resource and environmental constraints, the accumulation of risk and resolve, resources allocation and macro-control mode analyzes the characteristics of the central region of the new automobile industry structure optimization under normal conditions, and put forward the optimization of industrial structure is different from the previous five objectives, namely:rationalization, internationalization, and service, low carbon, and their respective connotation and implementation path. In the realization of rationalization of industrial structure, the path is proposed in this paper, one is to promote the consumption structure rationalization; two is to rationalize the relationship within the industry; three is to rationalize the relationship between industry. In the realization of industrialization, path is put forward in this paper, one is to realize the upgrading of value-added products; two is to realize the technology upgrading; three is to realize the structure of labor. In the implementation of the internationalization of industrial structure, the path is put forward in this paper, one is to optimize the spatial pattern of industrial development; two is introduced to optimize the structure elements of international industry. In the realization of low-carbon industrial structure, the path is proposed in this paper, one is to rely on the power of science and technology innovation, in the transformation of traditional energy vehicles at the same time, the development of new energy vehicles; the two is that the government should strengthen macro-control, formulate reasonable policies and regulations; three is to make consumption idea guidance, establish public awareness of low-carbon. In the realization of service rization of industrial structure, the path is proposed in this paper, one is to accelerate the automobile manufacturing and information technology integration services; the two is to develop automobile market; three is to encourage innovation in services of new formats. The industrial structure optimization goal and path, is a product of economic theory, but also in line with the actual development of the central region and the development of China’s auto industry, but also fit the new norm theory, it can be said that, in addition to have theoretical innovation, but also has strong policy operability.Finally, puts forward some countermeasures and suggestions of optimizing the structure of the automobile industry in central region under the new norm. First, to further improve the laws and regulations to promote the optimization of industrial structure. Including:one is to improve the average fuel consumption of passenger car management; the two is to more strictly enforce the "anti-monopoly law" in the field of automobile industry; three is to activate the auto market by improving the car brand management. Second, to give full play to the market in the automotive industry a decisive role in the allocation of resources. This is the new norm, priority among priorities to further deepen the reform of the. Third, for better play the role of government, the management of good management, as appropriate. Including:one is to make a reasonable power development strategy of automobile industry; the two is to increase the independent brand support; three is to develop the automobile consumption financial industry; four is to focus on improving the focus of state-owned enterprises employing mechanism and evaluation system. Fourth, lead to optimizing the structure of the automobile industry by science and technology innovation. This is the fundamental driving force of industrial structure optimization, one is to attach great importance to basic scientific research on the basis of industrial structure; the two is to play the comparative advantages of the transformation of the region’s traditional energy vehicles and the development of new energy vehicles. Fifth, to further strengthen the automobile industry agglomeration in the central region. Sixth, to straighten out the whole relations to promote the rationalization of industrial structure. Seventh, to stand on the Internet, big data+"outlet", and promote the development of intelligent automobile industry in the central region. Eighth, "along the way" to seize this golden opportunity to accelerate the strategic structure of the automobile industry internationalization. Ninth, to play a key role in optimizing the human capital structure of the automobile industry in the central region. All of these suggestions is a measure chain, decision-making system, adopt comprehensive measures, balanced approach to the implementation process. Only in this way, we can adapt and lead the economic development of the new normal China, constantly optimize the structure of the automotive industry of the central region, from the "Made in China" to "Created in China" leap, to help achieve the strategic rise of the Central China, making contributions to realize the Chinese dream of great Chinese nation rejuvenation. |
