Research On The Connotation Of Ecological Innovation And The Influence Of Environmental Regulation In Agricultural Enterprises:Ambidexterity And Win-win

The green ecology can create value,the ecological value of the green environment can help the agricultural products to obtain higher product premium.Environmental oriented innovation can also become an important source of profits and competitiveness of agricultural enterprises.We only recognize the importance of ecological environment to enhance the value of modern agriculture,and promote agricultural enterprises and other market economic entities to actively pursue environmental oriented Innovation,cultivate new momentum of agricultural development.Theorists and practitioners pay more and more attention to Eco-Innovation,which can significantly reduce the harm to the environment and bring business value for the enterprise.In order to analyze the ecological connotation and structure innovation of agricultural enterprises,this paper explores mechanism of eco-innovation to improve corporate environmental performance and economic performance,and finds that environmental regulation promotes innovation to improve the ecological environment and economic performance.This paper has done the following work:First of all,in order to analyze the value of environmental profits to upgrade and enhance competitiveness of agricultural enterprises,the paper expatiates on the essential characteristics of agricultural production on that special value environment for agriculture,agricultural enterprises will lead to "active" governance environment,improve environmental performance.At the same time,the innovation mode of agricultural enterprises is to seek the innovation of environmental orientation and economic orientation.Second,in order to clarify the various agricultural enterprise internal environmentoriented innovation and innovation oriented economy symbiotic relationship,the paper by using the mathematical model shows that: only two kinds of innovation promote each other,and the two generation of innovation(marginal energy the marginal revenue is equal to marginal loss)at least two kinds of innovation(marginal cost)of the mutualism,to achieve ecological innovation.Third,in order to explore the mechanism of ecological innovation and improve environmental performance and economic performance,the paper uses the ambidexterity theory,from the Environment Oriented Innovation and economic innovation compatible complementary relationship of structure and construction of "two kinds of innovation between dual balance" and "dual complementary",bringing it into the desert of industrial symbiosis a comparative case,Guangdong rice duck symbiosis case,elaborated the Environment Oriented Innovation and economic innovation,while the environmental performance and economic performance through the "dual balance" and "dual complementary"Fourth,in order to explain the environmental regulation to promote ecological innovation to improve environmental performance and economic performance,the paper builds a conceptual model of economic performance,regulation and eco-innovation environment,basing on the Potter hypothesis model.(1)This paper uses panel data of 2005-2014 pig breeding performance and pollutant emissions,using multi-objective optimization tool(MOO),the environmental regulation,pollutant emissions,pig profit of pig multiple target variables are reduced to a single variable,and the feed conversion rate as a proxy for ecological innovation into the model,validation the rationality of the pig farming industry "ecological environmental regulation-innovation – economic and environmental performance" model.(2)The paper tested the theoretical model of the economic performance of agricultural enterprises of government environmental regulation and ecological innovation environment using the classical theory of ambidexterity,in order to verify the mechanism of ecological innovation.Basing on questionnaire survey of typical agricultural enterprises in Guangdong Province,the paper constructs the ecological balance innovation and complementary structure.The research on ecological innovation can not only enrich the theoretical research on thesocial responsibility but also environmental economics and innovation management of agricultural enterprises.What is more important is the fact that the ecological innovation also demonstrates the multifunction of agriculture,which shows that the important direction of the reform of the supply side of agriculture and the development of the new kinetic energy of agricultural development.Therefore,this study can provide a new way of thinking for the reform of China's agricultural supply side,the construction of agricultural ecological civilization,the realization of resource conservation and sustainable environmental innovation.This paper also puts forward the directions for future research:(1)We need to include family farms,farmers and other agricultural economic entities into the Eco-Innovation Research.(2)We will improved statistics and measurement methods,questionnaire design analysis method of innovation;(3)We will pay more attention to interdisciplinary ecological innovation or multidisciplinary perspective;(4)We will need to strengthen the ecological innovation leadership and individual level discussion.