A Study On The Efficiency Of Star Hotel Industry In China

Currently,the national macro-economic slowdown,China's economic development has entered a "new normal".The Internet+,big data,mobile payment,online short rental has brought a huge impact on the traditional hotel industry.As one of the three pillar industries of tourism,the hotel industry 's level of development become an important symbol of national or regional level,especially the development of Star hotel industry in a certain extent,represents the image of a country or region's hotel industry and competitiveness level.At present,The star hotel industry boom index bottomed around,the operating performance is not optimistic in China.In this thesis,the efficiency of star hotel industry as the core,the technical efficiency,the change of total factor productivity and the management efficiency are calculated,the regional difference of star hotel industry efficiency is measured from the time dimension and space dimension,and the influence factors of star hotel industry efficiency are analyzed systematically,and the quantitative analysis is carried out by using Tobit model.Finally,combined with the actual situation of China's star hotel industry,the paper puts forward the countermeasures and suggestions to improve the efficiency of star hotel industry in China.On the whole,the creative work of this paper is as follows:(1)a comprehensive measure of the efficiency of the star hotel industry in ChinaThe paper calculate the static efficiency,dynamic efficiency and operating efficiency of star hotel industry with BCC model,malmquist index and the three stage DEA model in China from 2002 to 2012.The results show that the overall efficiency of star hotel industry in China presents a trend of rising trend,and the efficiency of pure technology is similar to the overall efficiency,and the scale efficiency is basically maintained a relatively stable state.From the scale of compensation,years,the scale of China's return to increase(IRS)provinces accounted for a declining trend,the proportion of the scale of return(-)provinces also showed a downward trend from2002 to 2012.But in the past 3 years,there is a steady trend,and the proportion of the scale of diminishing returns(DRS)has increased year by year.From the projection analysis,the efficiency of China's non effective provinces star hotel industry is mainly put into congestion.From the change of total factor productivity,the average annualgrowth rate of star hotel industry in China is 4%,the technological progress rate is1.6%,the technical efficiency is 2.4%,the technological progress and technological innovation are the driving factors of China's total factor productivity growth.From the operating efficiency,the environmental factors and random factors cause the technical efficiency of the vast majority of provinces in China,whether its pure technical efficiency or scale efficiency,the third stage has been improved to different degrees.(2)The regional differences are estimated from the time dimension and spatial dimension in the efficiency of star hotel industry in China.Based on the measurement of the efficiency of star hotel industry,the difference of the efficiency of star hotel industry is estimated by using the maturity of the difference measure method,and then the efficiency difference of star hotel industry in China is calculated by using the method of spatial econometrics.The results show that:from the perspective of time dimension,the overall point of view,whether absolute or relative differences in the efficiency of the star hotel industry in China gradually reduced from 2002 to 2012.The regional differences,which in the three regions also showed a downward trend.The total difference of star hotel industry in China mainly comes from the regional differences.From the spatial dimension,the efficiency of the star hotel industry in China presents a discrete distribution characteristics,and in the last 3 years,there are some signs of the distribution.The efficiency of star hotel industry in China is characterized by a significant non-balanced spatial distribution and a clear "center-periphery" spatial distribution pattern.(3)The main factors that affect the efficiency of star hotel industry in China are analyzed quantitatively.The factors of efficiency about star hotel industry were divided into the endogenous and exogenous factors,which were Tobit regression.The results showed that the level of human capital,hotel scale and management level had a significant positive impact on the efficiency of star hotel,and the hotel scale and management level had a significantly positive impact on the hotel management.The level of economic development,the degree of competition and the degree of competition have a significant positive impact on the efficiency of star hotel,and the property right structure has a negative impact on the efficiency of star hotel industry.In the view of above analysis,this paper argues that,from the government level,first,it should be market-oriented,rational development;second,appropriate to improve the market access threshold,reduce the exit threshold;third,strengthen theinstitutional supply,encourage hotel industry innovation;fourth,improve the investment warning mechanism,anti stop investment bubble.From the industrial level,the first,optimize the structure of the market;second,improve the level of professionalism;third,the cultivation of new industrial organization.From the enterprise level,the first,innovation operation management;second,improve the application level of new technology;third,the reform of personnel incentive mechanism.