| The developed countries have carried out activities of corporate social responsibility about labor rights protection and consumer rights protection since the1900 s,which is now extended to the world.Corporate social responsibility has gradually become an important value orientation of social development in the world.With the rapid development of economy and society,the social problems and environmental problems are increasingly more and more serious in China.Therefore the corporate responsibility has become the focus of public attention.Evaluating the performance of social responsibility of banking financial institutions,revealing the existing problems and putting forward corresponding proposals can enrich and improve the existing theory of corporate social responsibility and provide a scientific theoretical basis for the development of social responsibility in China’s financial industry.Banking financial institutions play a key role in the economic system.They can allocate of resources and funds,adjust the economy and manage risks.Banking financial institutions are closely related to enterprises,so they can guide the funds of enterprises.The performance of social responsibilities of banking financial institutions have a huge impact on enterprises.The connotation of the social responsibility of banking financial institutions is to promote the harmonious development of stakeholders and their financial leverage.They are responsible for stakeholders such as investors,customers,employees,communities and society,and they are responsible for the natural environment and social environment.They also need to promote the sustainable development of society,economy and environment,and bear the legal responsibility,economic responsibility and moral responsibility.Now there are still some problems on the process of banking financial institutionsfulfilling their social responsibilities.For example,the social responsibility lack constraints and the regulatory mechanism is not perfect.This paper starts with the macro and micro environment of corporate social responsibility,and then analyzes the change of corporate social responsibility.This change includes “from assessment to audit” of the corporate and “from the passive to the active” of the government.This paper analyzes the impact of energy-saving subsidies on small displacement auto market,the relation between tax preferences and energy saving subsidies and the development path of small displacement automobile market.The results show that there is a substitution effect on financial policy and bank credit about promoting enterprises to fulfill their social responsibilities.In the process of fulfilling the social responsibility,the enterprises,the governments and the market should be paid attention to equally.In a given period,the government can be the policy maker,and it can guide the behavior of society and enterprises by tax policy and reward system.With the development of economic globalization,China’s financial institutions have been challenged in the business philosophy.It is of great significance to study the relationship between social responsibility and performance.This paper makes descriptive statistics of the main variables of 14 listed financial companies during the period of investigation,and it shows that the concentration of ownership of financial institutions is not high.The relationship between the proportion of government shares and the performance of financial institutions’ social responsibility is not significant through the analysis of the regression.The proportion of foreign capital participation and the ownership concentration are negatively correlated to the level of social responsibility of financial institutions.The asset liability ratio of financial institutions is positively related to the level of social responsibility.In order to make the banking financial institutions better fulfill their social responsibilities,the government should guide financial institutions to improve the ownership structure,and promote financial institutions to fulfill their social responsibilities.The corporate social responsibility has been paid attention to by financial institutions.The financial institutions of various countries pay more and more attention to corporate social responsibility,and they strengthen the awareness ofcorporate social responsibility gradually.A series actions of environmental protection and activities for consumers and employees have been taken.This article analyzes the legislation of CSR in Britain,France,the United States and Japan.The results show that the implementation of corporate social responsibility has formed a complete system in developed countries and regions.The contribution of internationally multinational financial enterprises to corporate social responsibility has devoted to the global financial industry.These will provide valuable experience for our financial institutions.The rapid development of China’s financial industry depends on the high-speed and smooth operation of the national economy.In recent years,China’s economic development rate has gradually slowed down,and the traditional profit of the financial industry is facing enormous challenges with the impact of economic slowdown.In view of the theoretical analysis and empirical research on the social responsibility of China’s banking financial institutions,this paper puts forward the following recommendations on how to fulfill the social responsibilities.First is the implementation of social responsibility information disclosure.Firstly,the sense of social responsibility of financial enterprises should be strengthened.The enterprise culture of emphasizing social responsibility should be established,the sense of social responsibility of enterprise managers should be strengthened and the concept of sustainable development should be insisted on for promoting the consciousness of corporate social responsibility.Secondly,the information about the performance of social responsibility should be fully disclosed,and the level of financial services should be improved.Finally,the law of financial industry regulation should be strengthened.The supervision department of social responsibility should be set independently,which can control the enterprise seeking maximization of shareholder interests when the enterprise formulate strategic management goals,to reduce the damage to social interests.The concept of brand management of financial institutions should be set up to improve the competitiveness of financial institutions in the industry.The sense of social responsibility in the financial industry should be improved,so as to promote the social responsibility and integrate the thought of social responsibility into the enterprise culture.Effective incentive and restraintpolicies should be formulated,including: strengthening legislative work;implementing policies to encourage enterprises to make polices of environmental and social risk Management.The will of managers and policy makers is the basis of fulfilling social responsibility,so the corporate governance structure should be improved and the enterprise behavior should be supervised.Second is to promote financial institutions to fulfill their social responsibilities.Firstly,the role of the Equator Principle should be valued.Financial institutions only perform perfect and constantly improve their own social image and social responsibility,they can win in the international competition in the financial sectors.Secondly,government support should be strengthened and the policies and regulations should be perfected,which includes: improving the legal framework of financial institutions’ social responsibility;strengthening the propaganda of financial institutions’ social responsibility;introducing green financial innovation and improving the regulatory mechanism. |
