Peasant Household Cooperation Motivation

The data after implementation of Law of the People's Republic of China on Specialized Peasant Households Cooperatives shows it has attracted a strong enthusiasm for the establishment of agricultural cooperative economic organization, which is represented by the cooperatives since 2007. However, the dissolution of the production and cooperative organization is as rapid as the establishment during the process of practice. According to the existing research, the development and management experience of cooperative organization in foreign countries unable to adapt quickly in China for the special social environment and agricultural development background while the research on agricultural production cooperative economic organization has begun more than a hundred years ago. The most prominent problem is that there are still a lot of deficiencies in the system design, so that the organization function and operation mechanism fall far short of the expectations of participants. The investigation mentioned in the recent research literature found that the cases of peasant households' professional cooperative organization were not widely accepted by the peasant households. Peasant households tend to show vacant looks rather than the proper enthusiasm to join the cooperation. There are still a large number of peasant households not involved in any form of cooperation in the region where the cooperative organizations prosper. This situation further led to a vicious circle of inefficiency and decline of cooperative organization.The result brought the thinking of nature and sources of the cooperation system in this study, which considered that the form of agricultural production cooperative economic organization was based on peasant households' expectation of cooperative behavior at first, then the retaining of belonging and cohesion sense. However, it is often to maintain the stability of peasant households who participate the organization and bring up the others' participation enthusiasm after making up a cooperative organization essentially. This is quite not conducive for stability and sustainable development of cooperative organizations.To develop agricultural cooperative economic organization is an inevitable trend of China's agricultural production and management regardless of the conception and construction. The research is more targeted and the methods are more effective from the perspective of the participants rather than the external socio-economic and institutional environment. Because all the characteristics of participants not only reflect the basic characteristics naturally formed, but also a microcosm of social development and environmental change which impact on the individual will eventually be reflected through a multi-dimensional feature preference. This multi-dimensional feature preference is the cooperation preference proposed in this paper. In the study of cooperation, the evolution of participant's cooperation strategies can be reflected more concretely, integrally and objectively through the preference structure of payment, fairness and custom. In order to obtain effective and continuous cooperation, it is required that the participants have enough motivation to cooperate before the formation of the cooperative organization, and the cooperation motivation will be influenced by the cooperation preference of the participants.By contrasting the thinking process of the new institutional economics methodology and the game theory, this paper chooses the game theory to study the cooperation preference and motivation. By using Logit Regression Analysis to construct weighted influential parameters, a measurement model for cooperation motivation and an index system containing three cooperation preference were finally obtained. Then the SVM model was used to validate this measurement from diffrent aspect, and the results were consistent. Through the analysis of the effective indices, the deduction of the cooperative preference based on the evolutionary game theory was used to make reverse analysis on the behavior evolution of famers cooperation strategies.Based on the factors of cooperation motivation measurement, this paper constructs a measurement model, clarifies the formation mechanism of cooperation motivation, and proves that cooperation motivation is an important factor for peasant households to induce cooperative behavior and promote the formation of cooperative organization. The empirical evidence validates the existence of cooperation preference space, and the influence of cooperation preference on cooperation motivation and the mechanism on the formation of cooperation organization. The paper holds that the study of cooperation preference and cooperation motivation has important theoretical and practical value, and is reflected in the following three aspects: First, it is important to grasp the characteristics of peasant households cooperation preference to promote the formation of effective and stable cooperative production organizations in different regions. Second, to pay close attention to the evolution of peasant households cooperation preferences can effectively promote the evolution path of cooperative organization system to meet the needs of peasant household production cooperation, so that peasant households have sufficient cooperation motivation and the relative stability of cooperative relations; Third, active policy guidance and diversified cooperation are effective ways to create cooperative enthusiasm and dependence of cooperative organizations.