The Competitive Performance Industry Policy In The Construction Of Sports Power

The competitive performance industry is regarded as the core and the mostleading role in the category of sports industry. Therefore, the level of competitiveperformance industry is an important symbol of the comprehensive strength of thesports industry and an inevitable requirement for the development of sports industryin the construction of the sports power.This dissertation makes the competitive performance industry as the researchobject; meanwhile it is based on industrial economics theory and stakeholder theory toanalysis and study the current situation of domestic and foreign contest performanceindustry policy via literature material research, questionnaire, interviews and otherlogic analysis methods. The paper also proposes policy targets of competitiveperformance industry in the construction of sports power, and the main ideas of thepolicy-making from the perspective of ideological path. The main conclusions are asfollows:（1）The competitive performance industry is a collection that provides servicesto the society by athletics and performances, which economic activities mainlyinclude events planning&organization (including professional league), athleterepresentation and the development, sales of intangible assets of events and otheractivities. Specifically, events planning and organization are not only the core ofeconomic activities of event performance industry, but also the main indicator ofcontest show industry which is different from other industries. The other economicactivities in the event industry are all derive from the events planning andorganization, can also be called as derivative activities. These are the key of eventindustry, which involves specialized event operation organizations, professionalsports clubs and teams, sports associations, and so on.（2）The competitive performance industry policy in our country too muchemphasize on macro-guidance, neglecting the regional and operability, legislativelevel and policy effectiveness are too lower. The content of the policy lags behind andcan not adapt to the development of events industry in our country.（3）The event industry in our country is in the early stages of development. Theglobalization of competition performance, the socialization of events activities, and the standardization of events operation are the trend of competitive performanceindustry. The policy objectives of contest performance in the construction of sportspower include: remedying market failure, optimize the industrial structure andenhance the competitiveness.（4）The competitive performance industry’s economic characteristics likemixed items’. And the reflection of market failure in competitive performanceindustry mainly includes: the market monopoly involving host rights and broadcastrights, the cultivation of micro-market subjects lagging, and the lack of the allocationof events resources and products trading mechanism. The government should focus onthe innovation of funding model; the legislation of events hosting and broadcast rights;the establishment of platform between the allocation of events resources and productstrading to compensate for market failure. On the other hand, for the funding model,the government ought to establish sports industry guide funds, solve the problem ofthe monopoly on the hosting and broadcast rights by legislative means, and develop atrading platform step-by-step.（5）Low profit margin contributes to that the Social capital would not beattracted into the events industry. Thence, some effective measure such as taxincentives, lower entry barriers, the differentiated industrial strategy and foster localbrands, should be taken by authorities to optimize the industrial structure.（6）The level of competitive performance industry is not balanced in differentplaces of our nation. The interaction development between competitive performanceindustry and other industries, specially the culture, tourism, which is the key toenhance events industry’s competitiveness. Similarly, the industrial support policyand tax incentives are the other effective way to promote the balanced development ofcompetitive performance industry in China.