| From the historical materialism and dialectical materialism theory field of vision,taking "promote the power of socialist culture construction" of the party central committee which put forward since the new period of reform and opening-up as the policy background,this paper investigate MAO Zedong’s "Two Service" Thought with placing it in the cultural view of marxism and Chinese socialist publishing cultural work in the new period. On one hand, this will help to clarify the evolution of MAO Zedong’s "Two Service" Thought in the new period,to deepen the thinking depth of the academic circles,to rectify thoughts of historical nihilism of negativing or even derogating MAO Zedong’s "Two Service" Thought.On the other hand, this will help to revalue the value of classical thought in contemporary Chinese social and cultural domain,to promote China’s publishing industry in the new period through multicultural mists and overcome the "vulgar","entertainment to death" and so on,to deal with the relationship between the economic and social benefits, to highlight the core of the socialist mainstream ideology consciously in the publishing practice,to counter the subversion and shake of the cultural construction of the socialist core value system from value nihilism and all kinds of non-mainstream ideology,to play a better role in propelling the socialist publishing industry,to support for the construction of socialist culture power, realizing the great rejuvenation of the Chinese nation’s dream.This paper emphatically discusses the practice and theory thinking of MAO Zedong’s "Two Service" Thought in the new period of China from different angles,and deeply analysises the development condition of it in the publishing practice. Paper firstly discuss the history of MAO Zedong’s "Two Service" Thought in overall cultural atmosphere of the Anti-Japanese War culture, Yanan culture and the new democratic culture, exposes the historical contribution of MAO Zedong’s "Two Service" Thought and reflect the deviation of MAO Zedong to his "Two Service" Thought, and embodies the values of the historical materialism.The second chapter will extend study field to.the cultural revolution ended in the new period of reform and opening-up which has been happened in the historical process of China’s social development,and exposes the inheritance and development of Deng Xiaoping, Jiang Zemin and Hu Jintao to the "Two Service" Thought to clearly show its evolution in the new period,and lay a solid theory foundation for later research.The third chapter carries on the theory of interpretation on the development of MAO Zedong’s "Two Service" Thought in the new era, and clearly put forward Chinese publishing should adhere to the "Two Service" Thought in the new period,and discusses from many angles,such as marxist culture and ideology,the socialism with Chinese characteristics, the socialist market economic law and so on.The fourth chapter emphatically elucidates the challenge of the "Two Service" Thought in the new period and its reasons from many aspects, such as the formation of cultural consumption idea and the cultural industry development,and points out that face to face with challenge and further analyze the deep reason of challenges is a important thing of adhering to the "Two Service" Thought in the new period.The fifth chapter put research perspectives to the publishing industry of western developed countries,taking transverse scrutiny on the chinese and western culture based on discussing deeply the publishing concept of western developed countries, and further enrich the theoretical horizon of this paper.Taking "uphold and innovation" as the purpose,the sixth chapter puts forward "adhering to a few principles scientifically","handling several relations properly"and"using several combinations",to provide the beneficial thinking of advancing smoothly of MAO Zedong’s "Two Service" Thought.The publishing industry is an important aspect of the cultural construction work,and an important way of people learn from cultural nourishment,so the Chinese publisher has a long way in the new period. China’s publishing industry in the new period should inherit and develop the fundamental proposition of MAO Zedong’s "Two Service" Thought, and clear the connotation and direction of cultural production, and provide abundant cultural power and the spirit of rich nutrients to the great dream of reviving the national culture. |
