The Study On The Current Promotion Situation And Popularization Strategies Of Taiwan Guoyu

Taiwan is the first region to achieve the popularization of Guoyu. The successful work for popularizing Taiwan Guoyu, which has laid a solid foundation for communication between people in Taiwan and China mainland, provides a convenient communication tool for the cooperation and development on the fields of economics, culture and trade. However, as the communication and cooperation activities are increasing day by day,caused by the long estrangement history, the differences between Taiwan Guoyu and the mainland Putonghua have been more and more obvious in the aspects of pronunciation, vocabulary and grammar.The differences between Taiwan Guoyu and mainland Putonghua make a certain degree of communicative disorders on language and cultural exchanges across the Straits and disturb the language and cultural exchange activities in the various of the Chinese areas, as well as in the Chinese teaching and application activities all over the world. To promote Chinese to the world, to enhance the international influence of Chinese language, it is necessary to form a more consistent language expressions and language standards and make efforts to decrease or eliminate the language differences in the Chinese areas, especially between mainland China and Taiwan. We should understand the current language situation of each other before understanding and eliminating the differences. Linguists across the Strait are trying to find out the differences and the ways to eliminate the differences through the comparison between Taiwan Guoyu and mainland Putonghua.This paper depicts the current situation about the popularization and the use of Taiwan Guoyu through literature research, field research, questionnaires and data analysis. It also describes the differences between the mainland Putonghua and Taiwan Guoyu on the basis of analyzing the language materials such as dictionary, newspapers, analyzes the policies and strategies of Guoyu popularization, and promotes the assumption to the future development of Guoyu.This paper is made up of four chapters. The first chapter is prolegomenon. In this chapter, the writing reason, purposes of the research, significance and the structure of the paper are briefly introduced. The former research are summarized as well. The second chapter is to investigate the current situation about the popularization and the use of Taiwan Guoyu. In this chapter, the current situation of Taiwan Guoyu is depicted and analyzed by investigating the following aspects:the present popularization situation of Taiwan Guoyu; Guoyu’s actual use conditions in the Taiwan8th census; field research; the pronunciation differences between mainland China and Taiwan; the language use in Taiwan newspapers and magazines. The third chapter is about the standards of Taiwan Guoyu popularization. It introduces Taiwan Guoyu’s standards which have been published and promoted in the course of Guoyu popularization and sums up the features of the standards. Chapter four is about research on Guoyu promotion strategies. This chapter overviews the current status of Taiwan Guoyu, tries to analyze the policies and strategies of Guoyu popularization in terms of the theory of language planning and applied linguistics, and makes an assumption for the future development of Taiwan Guoyu’s popularization.