Study On Production Organization Mode And Policy Guarantee Mechanism Based On Quality Safety Rice Of Jilin Province

With the increasing development of social economy and living level, people’s demand for rice not limited to the number of satisfied, more to the pursuit of quality safety guarantee. The rice in Jilin province welcomed by consumers because of its good quality and taste, its demand is increasing, the domestic sales are2500000tons each year, foreign sales are about200000tons, occupy the important position in the production and consumption of rice in China. However, in recent years harmful substance content in rice exceed the standard phenomenon occurs unceasingly, the government of Jilin province has realized the importance of safe production of rice, continue to strengthen the monitoring and management, but the security situation is still not optimistic. Many factors affecting rice quality and safety, by processing, circulation and sales efforts apparently unable to guarantee the quality and safety, so prominent as the " production safety control the source " is very important. At present, the main rice production in Jilin province is still mainly to small household production. Many scattered small farmers in the selection of the means of production, production standards use differ in thousands of ways, resulting in rice production can not guarantee the quality and safety should be. The theory and practice of domestic and foreign agricultural industry organization has already proved, agricultural industry organization can effectively dispersed small farmers to organize, in accordance with the quality and safety production behavior of national standards and industry standards, such as supervision and farmers. Therefore, the safety control problem of rice quality change from the perspective of production organization pattern, for the production of norms of behavior of farmers, has important significance to improve safety level of rice quality in Jilin province.In this paper, in order to ensure the quality and safety of supply and consumption of rice for rice production behavior, from the perspective of systematic analysis of current safety production based on rice quality, on the basis of further analysis of influence of different production organization modes of rice production behavior, through to the overseas developed area agricultural product safety production organization mode for reference, discuss government policy to ensure the quality and safety of the internal mechanism of rice.This paper is divided into eight chapters, the main research contents and conclusions are as follows:The first chapter, the second chapter is the introduction, concept definition, theoretical basis and research section. It explains the research background and significance, research contents, research methods and technical route, at the same time, research on the concept and scope of the definition, basic theories and reviews the related research achievements at home and abroad, providing a basis for the further research work.The third chapter analyzes the demand and supply of quality and safety of rice in Jilin province. Jilin rice welcomed by consumers because of its good quality, and expand consumption area, increasing consumer groups, market share is rapidly improve, showing a shortage situation. Jilin is in the golden rice area in the world, has superior natural conditions of production, at the same time has the increasingly perfect infrastructure, but in recent years Jilin province rice production safety is not optimistic, the phenomenon of abuse of pesticide, fertilizer is very serious.The fourth chapter analyze the rice quality and safety production behavior from the perspective of economics, and analyze the internal and external factors influencing its behavior, on this basis, analyze the quality and safety producing behavior of Jilin rice farmers by using field survey data and statistical,the result shows that:most behavioral attitude, subjective norm, the cognitive control have a decisive effect on the rice quality and safety control behavior. At the same time, behavior attitude influenced by farmers’characteristics, external environment, industry orientation; Subjective norms effected by the external environment, industry orientation; control effect of cognitive subject cognitive, the quality and safety of the external environment and industry orientation.The fifth chapter general classification of rice production in Jilin province organization model, and analysis of reasons for organizational model of rice production and quality safety productivity production organization mode to compare different, while the empirical analysis method for rice farmers in Jilin province choose the safe production mode of organization of rice and its influence factors, the results show that:in the existing rice production organization mode in Jilin province, safe mode in order to " professional cooperatives+farmers "," company+farmers "," market+farmers"". Rice farmers select safe production organization pattern was effected by age, culture degree, planting scale, the degree of specialization, the premium rate, the rice market safety assessment, peer influence, standard production, quality and safety of rice, restriction of chemical products of cognition etc, different specific factors affecting the direction and extent are different.The sixth chapter is the introduction of the related policy in developed countries in agricultural products quality and safety situation. For organizational model in rice production, the United States, according to their natural and economic conditions, chooses the contract organization mode. However, Japan and South Korea take the cooperative organization mode (such as the Agricultural Cooperative). The United States, Japan, South Korea and other developed countries concern about the quality and safety of rice very early, the current production situation in those countries is better than domestic. Meanwhile, they have comprehensive, strict laws and regulations, as well as supervision about rice quality and safety.The seventh chapter is the analysis of government mechanism for rice quality in the process of safety production. Government regulation and support policy can effectively ensure the quality and safety of rice. The perfect quality and safety production organization mode can effectively organize and cooperate the relationship between rice farmers and industry organizations, in order to ensure the quality and safety of rice, and the government has the initiative, promote, support, service function for rice farmers actively participate in industrialization and industrial organization effectively draw rice farmers into the tissueThe eighth chapter summarized the main research results of this paper, and put forward corresponding suggestions, on this basis described the future study space.